News Broadcasting
Network18 emerges as the most viewed news network on youtube in india
MUMBAI: Network18, one of India’s most diversified media conglomerates secured the top spot in Vidooly’s News Network Report for September to November 2017 making it the most visited and viewed media network on Youtube.
“It has been a happy new year for us” Network18 Digital, CEO, Manish Maheshwari said. As per the report, Network18 has emerged as a leader with a consolidated Youtube viewership of 1.26 billion, surging ahead of legacy brands like Zee Media, India Today, ABP News Network and TV9.
Manish added, “We believe in providing authentic and trustworthy news, particularly at a time when the world is grappling with the menace of fake news. We are humbled by the response we have received from audience in such a short period. And we look forward to continuing to deliver on the trust that millions of viewers have reposed in our brands.”
Network18’s digital properties have been gaining momentum in the last one year. With innovations and strong, credible content, the network has topped charts in various measurement parameters. As more and more consumers move to mobile devices for consuming news, Network18 is continuously gearing up to cater to this group. Foray into multiple languages is just one of the steps that the group has taken. Many similar ideas have been seeded which will show results in times to come. As a result of these efforts, the network saw consumption of its content on mobile devices grow by almost 100% in last 5 months for some of its channels.
Expressing his views on the remarkable achievement, News18 Languages, Programmatic and YouTube Channels – Business Head, Anshurav Gulati said, “News consumption patterns are increasingly shifting towards the video format on the web, particularly via YouTube. This paradigm shift has also led to fake news stories doing the rounds on the internet. In such a scenario, we are proud to stamp our authority as the most trusted source of news consumption via the YouTube channels of our print, TV and digital properties. The team has worked tirelessly to achieve this result, making our advertisers and other key stakeholders take notice. We hope to build on this remarkable achievement and make 2018 an even bigger and better year for Network18.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
