Animation
Mr. Men ‘Tickles’ you fashionably this Laughter Day
MUMBAI: Laughter is the music of the soul and who better to celebrate it than with Mr. Tickle on Laughter Day which falls on January 10, 2014. The deal for the Mister Men products have been put together by Dream Theatre Pvt. Ltd., a premier Indian licensing firm with rights to represent some of the most iconic brands in the world like Angry Birds, FIFA, WWE, DreamWorks Animation among others.
Mr. Tickle is the first book in the Mr.Men series by Roger Hargreaves, an English author and illustrator of children’s books since 1971. The character, Mr. Tickle, is lively and funny with wiggly arms ready to tickle people in authority for humour. In India, Mr. Men is available across apparel for infants, kids, adults and Publishing. The Back to School and Loungewear is slated to launch in February 2014.
The Mister Men apparel range for kids has a wide variety of clothes in funky colours and patterns. Mr. Tickle with his naughty smile, wiggly hands and funny quotes is the perfect choice for Laughter Day. The Mister Men collection has clothes for both boys and girls. With bright, cheerful colours and tickling quotes, Mr. Tickles is surely going to be a laughing buddy for your little ones and tickle your kids funny bone. Mr. Tickle merchandise for girls and boys is available at leading stores and online portals like Jabong.com, Myntra.com and Flipkart.com with t-shirts ranging from Rs 200 onwards.
“Mr. Tickle is the funniest and naughtiest of characters, tickling kids’ imagination and is the perfect mascot for Laughter Day. The Mister Men collection will definitely put a smile on kids faces and is available in a enviable range of colours and prints. Mr. Tickle is sure to connect with kids instantly on Laughter day,” says Jiggy George, CEO and Founder, Dream Theatre Pvt. Ltd.
MUMBAI: History is getting a fresh rewrite this time with code, creativity and a longer arc in mind. Lens Vault Studios has announced its first original production, Bal Tanhaji, marking the official entry of the newly launched, tech-driven studio into India’s evolving entertainment landscape.
Arriving six years after the box-office success of Tanhaji: The Unsung Warrior, the new project expands the universe rather than revisiting familiar ground. Bal Tanhaji explores uncharted narrative territory, signalling a clear shift from one-off cinematic spectacles to long-format, world-building storytelling designed for digital-first audiences.
At the heart of this ambition is Prismix Studios, the in-house generative AI and technology arm powering the creative engine behind the show. The studio’s approach blends storytelling with next-generation tools, aiming to reimagine how Indian IPs are created, scaled and sustained beyond theatrical releases.
For Lens Vault Studios chairman Ajay Devgn the new venture represents a deliberate step beyond traditional cinema. The focus is firmly on building long-form intellectual properties across fiction and non-fiction, tailored to changing viewing habits and platform-led consumption. He said the studio intends to explore formats that remain largely untapped, while drawing on the team’s experience with large-scale cinematic storytelling.
Lens Vault Studios founder and CEO Danish Devgn echoed that sentiment, describing Bal Tanhaji as the studio’s first generative-AI-led IP and the starting point of a broader vision. The aim, he noted, is to carry forward the legacy of the Tanhaji universe while connecting with younger audiences through a blend of powerful narratives and emerging technologies.
With Bal Tanhaji, Lens Vault Studios is planting its flag early not just launching a show, but signalling a larger play for cinematic universes that live, grow and evolve across platforms. If this debut is any indication, the future of Indian storytelling may be as much about imagination as it is about innovation.
