Hindi
‘Movies.Masti.Magic’ at the Pandharpur Mela 2016
MUMBAI: Pandharpur Ashadhi Ekadashi Yatra is a yatra of faith in the Almighty that unites lakhs of warkaris from various places of Maharashtra. The yatra progresses into a colossal Mela at Pandharpur and witnesses the submission of countless warkaris to Lord Vithoba. This year, India’s leading Hindi movie channel -Zee Cinema – staying true to its core proposition of ‘Movies.Masti.Magic’ has made efforts to provide basic amenities during the yatra to the pilgrims so that they have a memorable pilgrimage.
With the fact that ‘The real India lives in villages’ and education being key to the development of India’s economy, Zee Cinema takes its first steps at the Pandharpur Mela this year. The channel is distributing books and pens to generate enthusiasm about learning amongst the youth. And, adhering to ZEEL’s ‘Zee is Green’ initiative, the stationary is being given along with eco-friendly cloth bags to more than fifty thousand pilgrims. Another concern in the region is the acute water shortage. Pilgrims wait endlessly in long queues for Lord Vithoba’s darshan in the scorching heat. The channel has made arrangements to distribute cold drinking water to the devotees to ensure a comfortable hassle-free darshan.
An LED screen will also provide live feeds from the inside of the temple to all the devotees in the surrounding areas. On the banks of Chandrabhaga river, the channel has organized an all-day open theatre that showcases films on Zee Cinema for people to sit and relax. There will also be an exclusive movie screening in the evenings, showcasing the latest blockbusters.
Hindi
ZEE5, Applause announce new film Everybody Loves Sohrab Handa
Rajat Kapoor’s dark comedy thriller to stream on ZEE5 from April 10
MUMBAI: ZEE5 and Applause Entertainment have announced their next direct-to-digital collaboration, Everybody Loves Sohrab Handa, a darkly comic whodunnit set to stream from April 10.
Produced in association with Mithya Talkies and written and directed by Rajat Kapoor, the film marks the latest addition to a growing slate of genre-diverse titles from the two partners. Their previous collaborations include dramas, psychological thrillers and dark comedies, with this outing leaning into a layered murder mystery.
The film features an ensemble cast including Vinay Pathak, Ranvir Shorey, Waluscha De Sousa and Saurabh Shukla, among others. The narrative promises a mix of satire, strained relationships and hidden tensions, inviting viewers to look beyond the crime to the dynamics that lead up to it.
ZEE5 business head hindi and chief channel officer Andtv Kaveri Das said, “Our collaboration with Applause Entertainment has been instrumental in building a strong slate with titles such as Bloody Brothers, Mithya and Jab Khuli Kitaab. Everybody Loves Sohrab Handa is a natural progression, aligning with our focus on genre-led content that resonates with audiences.”
Applause Entertainment business head movies Sunil Chainani said, “This collaboration with ZEE5 continues to stand out for its diversity of genres and narrative styles. Everybody Loves Sohrab Handa adds a sharp, darkly comic whodunnit to that mix, driven by Rajat Kapoor’s distinct voice.”
Sharing his creative approach, Rajat Kapoor said he was drawn to the emotional layers behind the genre. “I was interested not just in the mechanics of a whodunnit, but the emotional violence that precedes physical violence. These are people who appear close, yet carry unspoken tensions that eventually surface.”
The partnership between ZEE5 and Applause continues to build on a shared focus on distinctive storytelling, with each project exploring a different tone and genre.
With its mix of humour, tension and ensemble storytelling, the film aims to offer more than just a mystery. It promises a closer look at the secrets people keep, and the consequences when they finally come to light.
