News Broadcasting
Moneycontrol enters the world of Podcasts
MUMBAI: Moneycontrol, India’s leading financial destination, becomes the country’s first financial digital platfrom to enter the podcasting space. With five podcasts published every day covering markets, personal finance and business news updates in a storytelling format, moneycontrol has delivered over 75,000 listens in a month of publishing. Through this expansion, moneycontrol further augments its multimedia positioning and now serves content in text, video on demand, live streaming and photo-story formats besides audio.
Commenting on the new development Gautam Shelar, Business Head of moneycontrol said, “We are continuously exploring new ways to reach our audiences and podcasting is our latest innovation. Given its nature and passive consumption behavior, we believe podcasting is a valuable content format with significant potential to garner audiences and scale. Audiences looking for easy-to-consume information and news in a convenient format will be hooked to our new means of storytelling. Today, there is a massive community of podcasters who regularly tune in to listen to their preferred content. At the same time, the move will also help us achieve our motto to share quality financial knowledge with listeners worldwide.”
With the help of audioBoom, the platform’s distribution partner, the engaging podcasts are now available on Apple Podcasts, Cashbox, Deezer, Saavn, Spotify, TuneIn and Google Play Podcasts as well as other audio-based platforms. The podcasts are also available to audiences through moneycontrol’s website on desktop, mobile and the app. Shortly, moneycontrol will also be launching a dedicated section to showcase and feature podcasts and enable audiences to follow regular programming at their ease and convenience.
Speaking on the announcement, Network18 Digital, Chief Product Officer, Avinash Mudaliar said, “We hope to lead the way in the podcasting space overall in India in terms of direction and consumption. It is an easily accessible format for time starved users, consumed anywhere from travelling in a train to running in the gym. Moneycontrol’s podcasts is another innovative and fearless exploration of new content formats that brings content that our users love in a way they love to consume.”
With over 250 podcasts published and 5 new podcasts released every day, moneycontrol will pave the way in creating audiences for a format that is relatively untapped today. The initial response has been promising with over 75,000 listens in the initial phase itself.
Talking about moneycontrol entering the podcast space, Network18 Digital, Managing Editor (Special Projects), Sitaraman Shankar said, “There is a consistent rise in demand for informative podcasts, and with moneycontrol’s in-house expertise and capabilities for breakthrough journalism and storytelling, audiences can expect the delivery of high-quality content in a captivating format. With new podcasts every single day, the platform aims to provide an in-depth understanding of the financial domain, along with quality storytelling and news updates that will serve valuable content to users.”
Moneycontrol has launched five shows, from the pre-market opening podcast ‘A morning walk down Dalal Street’ to ‘Stock Picks of the Day’ and the post-market ‘An evening walk down Dalal Street’ update. In addition to that, ‘Editor’s Pick of the Day’ podcast on the platform has been created to cover the leading story each day, while ‘Digging Deeper with moneycontrol’ will explore stories and concepts in a unique storytelling format and cover the essence and history of Indian business and finance.
Stay tuned to moneycontrol podcasts for future coverage on crucial events like the Union Budget, RBI credit policies, elections and more, in addition to rich content around important corporate announcements. Audiences can stream the podcasts on moneycontrol’s website, app and audioBoom’s website, as well as other audio platforms.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
