Movie Channels
Max 2 wraps up the year on a romantic note
MUMBAI: This month, Sony Max 2 presents its viewers with some of the biggest Bollywood hits through the decades with its ‘Jubilee Hits’ movie festival starting from 14th – 27th December. The iconic movie channel is all set to showcase 13 films from the 1950s to the late 1990s portraying different genres. Reinforcing its positioning of showcasing evergreen movies, the channel aims to end the year by presenting the best of Indian cinema to its viewers.
Comprising a mix of movies filled with romance, family dramas and social issues, the movie festival fits in perfectly with the festive season by spreading cheer to its viewers through movies of the golden era. Movies that will be showcased as part of this festival include ‘Amar Akbar Anthony’, ‘Qayamat Se Qayamat Tak’, ‘Kati Patang’ and ‘Chandni’ to name a few. ‘Dilwale Dulhaniya Le Jayenge’ which has completed 1000 weeks of its run at Maratha Mandir on 12 December is also a part of the festival. This directorial film by Aditya Chopra will enter the Guinness Book of World Records as the longest running Bollywood film ever.
Commenting on the film festival MAX & MAX2 senior EVP & business head Neeraj Vyas said, “The holiday season is all about spending time with loved ones and what better way to do this than by showcasing a movie festival that enables families to catch up on quality time together over iconic films. The ‘Jubilee Hits’ movie festival aims at building and spreading that love and appreciation for great Indian cinema which is what MAX2 is all about.”
Catch the ‘Jubilee Hits’ movie festival airing from 14 -27 December at prime time viewing.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
