News Broadcasting
Mahuaa media chairman honored at dr. rajendra prasad jayanti samaroh
MUMBAI: Chairman of Mahuaa Media Pvt. Ltd., Mr P.K. Tewari, was recently honoured with the ‘Bhojpuri Ratna Sammaan’ at the Dr Rajendra Prasad Jayanti Samaaroh held in Gurgaon, Haryana. The ceremony was organized by the Purvanchal Ekta Manch. Mr. Tewari was felicitated with this honour for his special contribution in propagating Bhojpuri language, culture and tradition, pan India. As is widely known, Mahuaa Media has carved a niche for itself in the regional as well as national entertainment platforms.
The establishment of Mahuaa TV became the first step towards the fulfillment of the vision and ideals of Mr. P.K. Tewari. The channel has largely been successful in bringing to the fore the Bhojpuri sensibilities and culture which had been dormant till not very long back. Because of its magnificent run, Mahuaa TV has lent a brand value to Bhojpuri entertainment across the country.
Several other reputed persons in varied fields were felicitated at the Dr Rajendra Prasad Jayanti Samaaroh. Popular Bhojpuri celebrities impressed the audience with the performances a huge crowd had gathered to witness the ceremony.
It is important to note that Mahuaa has become a part of the lives of its viewers, a medium they more than identify with. More than being a successful television channel, Mahuaa has become the simulacrum of everything that the Bhojpuri civilization stands for, in India and beyond. As the platform for entertainment and viewer-satisfaction continues to steadily magnify, the channel is determined to explore newer vistas and live up to its tagline- ‘Dhadkan Manoranjan Ke’.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
