GECs
‘Khatron Ke Khiladi: Darr Ka Blockbuster Returns’ gets an impressive opening
MUMBAI: Khatron Ke Khiladi: Darr Ka Blockbuster Returns, produced by Endemol India that premiered on 7 February, 2015 has yet again won the hearts of the audience. The captivating launch episode garnered a stupendous 4.01 TVR for the Week six of TAM TV ratings. The sixth season of the reality show promises to be even edgier and contestants will be seen performing death defying stunts at the scenic locales of Cape Town, South Africa.
Hosted by Rohit Shetty, the show’s premier weekend, has grabbed more eyeballs than The Comedy Show with Kapil Sharma. The reality show was the sixth most viewed in the genre and received viewership of 8,593 TVTs. With the danger & entertainment factor doubled in the current season, Rohit Shetty and Endemol India has designed over 60 nerve wracking stunts to enrapture their audience. In this season the action quotient will be higher than ever before and the audience adrenalin is sure to reach its peak as fear will follow the contestants 24×7 in the ‘Darr Ka Ghar’. The format has some interesting twists this season and will have a special theme every week to add the surprise element.
Endemol India managing director Deepak Dhar, “The action packed blockbuster season of Khatron Ke Khiladi: Darr Ka Blockbuster Returns has received an impressive opening. We are glad that viewers have liked the debut episode and will have more exciting and adrenalin pumping episodes in the coming weeks. The 4.01 TVR for the opening weekend episode is very encouraging and we are assertive of captivating the audience interest with some edgy stunts and nail biting moments.”
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
