GECs
‘Kaun Hai Bond’ contest on Zee News
To capture the enthusiasm and spirit around during the India – England Cricket Series, Zee News had done a contest to create interactivity between the viewers and the channel. The contest ‘Kaun Hai Bond’ was a SMS and Internet based contest for which viewers were required to predict the ‘Bond’ or the Man of the Match till the 30th over of the 2nd innings.
The number of responses received through SMS on 7575 and through zeenews.com was more than overwhelming with responses coming from every nook and corner of the country. Nine handycams and a bumper prize of one car will be given to the lucky winners of the contest. The winner of the Bumper Prize is Amit Kharbanda (09815504551) from Amritsar. Sh. Laxmi Narain Goel, the Chairman of Zee News will hand over the bumper prize to the winner in a ceremony on 22nd April at 5 PM at MGF Hyundai 1 Jhandewaln Faiz Road.
Zee News has been doing similar contests in the past and will be doing more such contest to create viewer interest and interactivity.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
