News Broadcasting
It’s Official! LatestLY breaks into the Top-15 Online News Portals in India
Mumbai: Within just three quarters of its launch, India’s youngest digital news portal – LatestLY; has firmly established itself as a force to reckon with. A mere nine months from going live, it has vaulted over brands like Scroll, and Huffington Post India to be among the top 15 biggest news portal in the country; based on comScore India data – the industry standard in evaluating comparative performance of websites and portals.
With over 10.5 million monthly visits and approaching 30 million unique users since launch, LatestLY’s meteoric rise as a credible, trusted, and preferred source of news and trending stories is both remarkable and unprecedented.
“LatestLY, as an offering has been cultivated with a rare combination of fantastic technology and outstanding talent .” said Aditya Pittie, MD, LatestLY, as he espoused faith and confidence in the team that achieved this enviable milestone. “News consumption is fast becoming digital-first, and the day is not far when it becomes almost exclusively digital. LatestLY is perfectly poised to be the chosen port of call in such a world, and along with being available in multiple regional languages, we are preparing other unique offerings for news-seeking netizens.”, he added.
LatestLY.com is the go-to destination for the latest trending stories in World News, Politics, Entertainment, Technology, Sports and more. Available in English, Hindi, and Marathi, other regional language offerings are in the pipeline.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
