News Broadcasting
ING Life Insurance set to redefine the digital experience the 3 I Way
Intuitive.Intelligent.Interactive. The 3 Is’ that effectively sum up what the newly launched website is all about. Striving to break free the traditional and expected, the website is refreshingly new age, simplistic and gets right to the point.
An appealing layout and easy to find information makes navigation look like child’s play. Couple this with some amazing customer friendly features like an intelligent, well-structured product segment, robust knowledge centre that talks all the things about insurance, simplified online claim filing and premium payment interface, comprehensive customer services, and planning tools that help you plan your financial futures well, the website has it all covered.
Customers also get insights into the company as well as its network of advisors and partners. A whole page dedicated to eligibility, growth opportunities and testimonials from successful advisors is certain to pique the curiosity of potential advisors and partners.
On the release of the new website, Mohit Goel, Executive VP – Marketing said, “We at ING Life Insurance have decided to ‘Change the Game’, quite literally, when it comes to offering content and overall web user experience to our customers. Our new website is completely customer centric. The Intuitiveness, Intelligence, Interactivity offered by the website ensures that customers spend less time researching and more time exploring.”
Apart from being intelligent and interactive, our new website is very intuitive and boasts of a customer profiling feature wherein basis your past visits it will show personalized content to you. Of course you will have to visit the website a few times over a period of time before it starts working for you.
The icing on the cake? It is extremely friendly and gets along well with all devices. Your smartphones, phablets, tablets, desktops and laptops
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
