News Broadcasting
Indulge your loved ones this Diwali with Gifts from Portico New York
MUMBAI: The festival of lights, Diwali is here again, bringing an array of dazzling fireworks, get-togethers and parties. In the grip of Diwali shopping fervor, the search for one-of-a-kind gifts has begun and Portico New York brings you a wide range of bed linen sets that are guaranteed to delight family, relatives and friends.
Portico New York’s collections ranging from Bed sheets, Bed covers, Duvets, Duvet Covers, Towels, Towel Gift sets, Shower Curtains, Soyabean Duvets, Anti-Mite & Anti Bacterial Pillows, Bath Mats, Blankets and more are available in an assortment of prints and festive hues that suit the auspicious occasion.
Inspired by the festivity of lights and colours, Portico New York’s latest collection- Shubha Mangalam is inspired by our cultural heritage, architecture & jewelry. Moreover, our designer collections from Neeta Lula, Manish Arora & Nishka Lulla are one of the current hot picks of the season. Nautical & Pixella collections are edgy, striking and tastefully designed specifically for the youth.
Portico New York’s collections are available in exclusive and unique packaging ideal for the festive gifting. The products are priced Rs. Rs.1399/- onwards and are available at leading home furnishing & lifestyle stores & also online on www.porticoindia.com and www.bedbathmore.com.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
