People
India’s favourite ‘Bhabhi’ back to reel life
MUMBAI: Come Monday Jan 29, UTV produced serial ‘Bhabhi’ on Star Plus would see the come back of one of Indian Television’s favorite bhabhi, Saroj played by the adorable Dolly Sohi. Bhabhi is an unrequited love story set in a classical mould, a story of conflicting value systems in a contemporary consumerist society. The Bhabhi crew has two reasons to celebrate, one is to have Saroj aka Dolly back after a gap of more than a year & the completion of 1000 episodes this month.
It was the unvarying love and remembrance by the UTV team, which kept in touch with Dolly that got her back with a bang. Confesses Dolly “I realized how much my team loved me and missed my nonattendance as a part of the caste, along with the numerous mails from my fans who have always bestowed me with colossal affection consistently even when I was in Canada”. Having got to spend a lot of time with her family Dolly took complete rest aboard in contrast to her demanding and hectic life in Mumbai.
Having settled in Canada after martial bliss Dolly aka Saroj left the show, which was artistically portrayed through the occurrence of Saroj taking Samadhi parting from all the worldly materialistic tie-ups. Now her track that airs on Mon Jan 29 would begin from Reshma, Saroj’s mother-in-law who takes a pilgrimage to Vaishnodevi, where she stumbles upon an absolutely radiant Saroj (her very own daughter in law) who has given up all worldly processions and become a recluse.
She is busy taking care of the poor and needy. Reshma is ecstatic, she tries talking to Saroj and begins requesting her to come back home to help sort the crisis in the Chopra family. Saroj in her new Avtaar of a Jogan appears to be unaffected by the course of events that are unfolding in the Chopra family. Will she be able to find solutions to the problems of the Chopra family to find watch Bhabhi Mon- Thurs 1.30 pm with repeat at 7 pm.
On being solicited about one thing she missed the most about India she quickly responds without pondering, “After leaving India it was Bombay’s fast Life that I missed the most in Canada, a place where everything happens on the appointed time compared to the busy unscheduled dynamic Mumbai life” says Dolly who bunged watching the serial after she felt her absence in the serial who initially was ecstatic when the show being broadcasting from September 2006.
Dolly’s parents especially her mother has been upbeat about this come back along with her UTV serial crew, which boosted her morale on giving her first shot with the same energy and enthusiasm post her protracted gap. With a lot of expectation from this Indian Bhabhi, Dolly promises to deliver her level best and cover up for all the emptiness that her fans must have encountered in the past one-year.
ITV News
Deepak Bhojwani exits SonyLIV
Advertising executive closes chapter after working on marquee properties from UEFA Champions League to Kaun Banega Crorepati
MUMBAI: Deepak Bhojwani has moved on from SonyLIV, drawing the curtain on an 18-month run that placed him at the centre of some of India’s most powerful television and streaming properties.
Bhojwani served as manager, content partnerships and ad sales at the streaming platform, where he handled more than 45 key accounts and worked closely with agencies to structure advertising deals and brand integrations across major intellectual properties.
The role brought him into the commercial engine room of premium content—from global sporting events such as the UEFA Champions League and major tennis tournaments to flagship Indian entertainment shows including Kaun Banega Crorepati, MasterChef India and Shark Tank India.
During his tenure, Bhojwani also secured key advertisers across marquee events such as the French Open and the Asia Cup, winning the platform’s quarterly “Customer Champion” recognition for exceeding revenue targets.
Before joining SonyLIV, Bhojwani held senior ad-sales and partnership roles across the digital and sports media ecosystem, including stints at Viacom18 Sports, Airtel Digital, Paytm, and OYO. His career spans more than a decade across category building, strategic partnerships, and B2B account growth.
Bhojwani described the stint as a demanding but formative phase that deepened his understanding of the content ecosystem, particularly the fast-evolving non-fiction and sports landscape.
The next destination remains undisclosed. But in an industry where content, commerce and advertising increasingly collide, the next chapter is unlikely to stay unwritten for long.
