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India TV tops charts of premium viewers in three mega cities

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MUMBAI: Leading Hindi news channel India TV is ruling the charts with 87 million viewing minutes in the genre of Hindi news channels in three mega cities of Hindi-speaking markets, Delhi, Mumbai and Kolkata, according to the Prima VU individual level data released for the first time by Broadcast Audience Research Council (BARC) on 23 April.

India TV also tops the chart in the six mega cities put together with 89 million viewing minutes, says the BARC Prima VU report.

Prima VU is an audience measurement system for premium homes accounting for the top three per cent of the socio-economic strata in six mega cities of India. This audience measurement was introduced by BARC in July last year to gauge what news viewers watch in premium homes across the mega cities of India.

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In the genre of Hindi news channels, India TV has been topping the charts of Prima VU household data week after week. With a viewership of 514 million viewing minutes during the last 18 weeks, India TV was positioned number one among all the Hindi news channels, according to BARC Prima VU data collated in the 14th week of the present calendar year.

Clearly, the data reveals that India TV is the most preferred choice for news in premium homes spread across mega cities in the Hindi speaking market. It enjoys the loyalty of elite TV audience and continues to influence the influential strata of society.

BARC is the joint media industry body founded by Indian Broadcasting Foundation (IBF), Indian Society of Advertisers (ISA) and Advertising Agencies Association of India (AAAI).

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News Broadcasting

CNN-News18 to host Fury in the Gulf conclave on West Asia crisis

Three-hour summit to unpack geopolitical fallout and impact on India

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MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.

Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.

Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.

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Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.

CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”

He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.

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Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.

As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.

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