News Broadcasting
India Today Group Digital is the No. 1 Destination for General News Consumption
New Delhi: India Today Group Digital has established its dominance in the news genre across all digital platforms (Desktop, mWeb, App). The latest Comscore September 2019 insights titled ‘Trends in Online News Consumption’ highlight India’s love for online news and, that Indians consume news content more than entertainment. With 138 million monthly unique visitors, India Today Group beats all Indian entertainment brands like MX Player (95 Mn Unique Visitors), Star India (87 Mn), Jio TV (60 Mn) & Saavn Group (51 Mn). Source :Comscore, Mobile Metrix, Custom List of Entertainment entities, Unique Visitors, September 2019.
The report also finds that vernacular language news content is consumed most and Hindi is the preferred language, leading with 66% reach, 6 times higher than any other vernacular language in India. Aaj Tak tops Hindi news consumption and is the No.1 news brand across digital & social platforms such as Desktop, mWeb, App, YouTube, Facebook, Twitter & Instagram.
The Comscore September 2019 insights also show that mobile web has maximum unique visitors but mobile apps lead with highest engagement due to more time spent. The India Today Group Digital Apps topped the charts with 926 million total minutes spent, highest among all original news content creators in India.
Comscore insights also reveal that General News is the most consumed news category in India. India Today Group Digital retained its leadership in the General News category and is now No.1 for the last 10 consecutive months.
The Comscore report states that overall news consumption in video format is also increasing. India Today Group Digital with a robust growth of 39% in the last one year is India’s No. 1 General News Video publisher too.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
