News Broadcasting
India Today Group Digital is the No. 1 Destination for General News Consumption
New Delhi: India Today Group Digital has established its dominance in the news genre across all digital platforms (Desktop, mWeb, App). The latest Comscore September 2019 insights titled ‘Trends in Online News Consumption’ highlight India’s love for online news and, that Indians consume news content more than entertainment. With 138 million monthly unique visitors, India Today Group beats all Indian entertainment brands like MX Player (95 Mn Unique Visitors), Star India (87 Mn), Jio TV (60 Mn) & Saavn Group (51 Mn). Source :Comscore, Mobile Metrix, Custom List of Entertainment entities, Unique Visitors, September 2019.
The report also finds that vernacular language news content is consumed most and Hindi is the preferred language, leading with 66% reach, 6 times higher than any other vernacular language in India. Aaj Tak tops Hindi news consumption and is the No.1 news brand across digital & social platforms such as Desktop, mWeb, App, YouTube, Facebook, Twitter & Instagram.
The Comscore September 2019 insights also show that mobile web has maximum unique visitors but mobile apps lead with highest engagement due to more time spent. The India Today Group Digital Apps topped the charts with 926 million total minutes spent, highest among all original news content creators in India.
Comscore insights also reveal that General News is the most consumed news category in India. India Today Group Digital retained its leadership in the General News category and is now No.1 for the last 10 consecutive months.
The Comscore report states that overall news consumption in video format is also increasing. India Today Group Digital with a robust growth of 39% in the last one year is India’s No. 1 General News Video publisher too.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
