News Broadcasting
Headlines Today redefines Election reporting with Election Express
MUMBAI: Headlines Today takes News reporting to the next level by launching a mobile studio in the form of a state of the art Bus designed by none other than acclaimed automobile designer Dilip Chhabria himself. This one of a kind Bus boasts of a complete Newsroom Studio with a multi camera setup and a dedicated production control room. The bus stands apart not just for the futuristic look but also for being a complete mobile studio with facility to do live shows while ensuring amenities like an on board shower and toilet.
The Election Express Bus is a result of the TV Today Network’s thought leadership to be always ahead of the times with ground breaking initiatives to bring News to the viewer. In the run up to the Elections, the custom built Election Express Bus will travel across the key battleground states for over 45 days to bring local issues of national significance to the forefront by news coverage and Interviews from ground zero. This initiative is a product of the idea to take Election Coverage out of the studios and into the heartland that will decide the fate of the upcoming elections. In addition to key Interviews with Leaders and Ministers during the journey across cities, the Election Express will give a glimpse into the mood of the nation with interactions with people across markets, restaurants etc along the way. This marvel on wheels will redefine how News Reporting is done by giving an in-depth perspective to viewers on Election.
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
