Non-Fiction
‘Got Talent’ continues its global domination with ‘Mongolia’s Got Talent’
MUMBAI: The international rollout of the world’s most successful TV format “Got Talent”, took another landmark step today as Syco Entertainment and FremantleMedia announced the commission of Mongolia’s Got Talent by Mongol TV. The news comes after Got Talent creator Simon Cowell’s recent MIPCOM 2014 Keynote session in which he joked about Mongolia being one of the last regions in the world where Got Talent didn’t have a presence. The multi-season deal will see Mongol TV broadcast the first local version of the format in 2015.
The Guinness World Record-breaking franchise co-produced by Cowell’s Syco Entertainment and FremantleMedia continues its rein as the Most Successful Reality Television Format in history as it travels further around the world with the new version bringing the total number of local versions across Europe, Asia Pacific, the Middle-East, Africa and the Americas to 67 and the total countries in the world to air a version of the format to 193* (see map).
As well as creating a local version of the format, Mongol TV will acquire season 8 of the ever successful Britain’s Got Talent. These deals were brokered by Haryaty Rahman, VP Sales and Distribution, Asia, FremantleMedia International. The UK version of the show continues to be the UK’s biggest entertainment show and in 2014 the Britain’s Got Talent finale on ITV exceeded 12 million viewers for 7th year in a row!
Simon Cowell said “Mongolia is one of the last countries in the world to have Got Talent on air so I’m absolutely delighted Mongol TV will be making the show next year. So thank you and Congratulations Mongolia!”
Cecile Frot-Coutaz, CEO, FremantleMedia added: “Got Talent has become a World Record breaking format because it combines extraordinary acts with great storytelling, capable of transcending geographic boundaries, language and culture. We’re looking forward to working with Mongol TV next year to create a local version of the show, which will – I’m sure – uncover an array of hidden talents from this part of the globe.”
Nomin Chinbat, CEO of Mongol TV, said “When I heard Simon Cowell at MIPCOM saying that Got Talent had to be in Mongolia, I immediately decided to rise up to the challenge. Mongolians are great entertainers and this format is a great fit for Mongol TV. I now challenge Simon to join us in Ulaanbaatar in September when we launch the series!”
Got Talent is watched by an estimated 500 million people worldwide has accumulated over 6 billion lifetime views on YouTube. In 2014, the franchise rolled out in six new markets: Afghanistan, Azerbaijan, Cambodia, Iceland, Mexico and Myanmar.
MUMBAI: Dharma Cornerstone Agency is turning the page. The talent venture created by Karan Johar’s Dharma Productions and Bunty Sajdeh’s Cornerstone Sport and Entertainment is being reshaped as both partners head in different directions, according to media reports.
What began as a bid to bring top-tier celebrity representation under one roof is now winding down its joint structure. With each company pursuing its own strategy in a fast-evolving talent industry, the partnership has reached its final chapter.
Reports suggest that Dharma is buying out Cornerstone’s 45 percent stake in the LLP. Once the transition is complete, Dharma is expected to hold full ownership and steer the operation entirely on its own.
The move comes at a time when celebrity and creator management is splintering into more specialised, independent models. Agencies are sharpening their focus as the entertainment economy grows more crowded and competitive.
DCA has represented a starry roster featuring Tiger Shroff, Ananya Panday, Janhvi Kapoor, Tripti Dimri, Aditya Roy Kapur, Neha Kakkar and Jubin Nautiyal, along with rising names including Ibrahim Ali Khan and Shanaya Kapoor. As the curtain falls on the joint venture, both Dharma and Cornerstone are expected to manage their talent stables separately.
The industry will watch closely as the two now script their next acts.
