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Global Exhibitors to Launch Latest Products at CommunicAsia2014 and EnterpriseIT2014
MUMBAI: An extensive line-up of product launches and showcases will elevate the excitement quotient at CommunicAsia2014 and EnterpriseIT2014. The shows will return to Marina Bay Sands Singapore from 17 – 20 June 2014 with a strong emphasis on mobility and connectivity, featuring cutting-edge technology updates and latest products from leading global industry players and thought-leaders.
Preferred Platform for Product Launches and Showcases
The CommunicAsia2014 and EnterpriseIT2014 media briefing kicked off today with Sennheiser Electronic Asia and Panasonic Tough Book giving live demonstrations of their game-changing products that will serve as key enablers for businesses in an increasingly mobile world. Other launches to look forward to:
·BioSenze Life Science / Shopster: To be launched for the first time worldwide, BioSenze’s self-administered diagnostic kits provide accurate readings for common health tests utilising the patient’s blood, urine or saliva samples. These metered readings are transmitted to cloud servers via the patient’s smartphone and the patient’s health dashboard is reflected in the mobile application that is available on multiple platforms. This reduces the cost and time required for conducting these diagnostic tests and at the same time, improves the efficiency in doctor-patient consultation.
·Huawei: The Huawei Ascend P7 Android smartphone will be launched, for the first time in Asia, at CommunicAsia2014. The smartphone, a combination of technology, design and performance, features an 8 MP camera and is set to open doors to a more connected world
·NEC: NEC is proud to launch the SmartDECT handset G966 for the first time in Asia. The sophisticated handset provides enterprise-grade capabilities and proven DECT voice quality to contribute to the effectiveness of staff in various industries
New Additions to CommunicAsia2014 and EnterpriseIT2014
Some of the world’s leading companies in their respective areas of expertise have joined CommunicAsia2014 and Enterprise2014 for the first time, such as Aglient Technologies, BIMAR, Ericsson, KTsat, NEC, Sennheiser, Siemens and Toshiba.
Preferred Platform for Networking and Knowledge Sharing
The refreshed CommunicAsia2014 Summit will unveil 14 keynotes as well as seven new tracks that highlight current trends and challenges related to BYOD/CYOD, Big Data and Internet of Things, Mobile Banking, Payments and wallets and more, featuring over 200 well-respected industry thought-leaders and C-level speakers from industry giants such as EMC Corporation, Google Enterprise, Huawei Technologies, Infocomm Development Authority of Singapore (IDA), KORE Wireless, Mastercard, MediaCorp, Robert Bosch, SES, SingTel, StarHub and Twitter.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
