Movie Channels
Get your Sunday dose of ‘Hollywood in Hindi’ on & Pictures
MUMBAI: Naye India KaNaya Channel, launched in mid-2013 offers a new dimension to new Indians who nurtures high aspirations while staying rooted. Breaking the cluttered Hindi cinema space in the country,the channel has discovered unexplored territories by making India’s first crowd-sourced film‘Online Milo Saajana’, during its launch phase. & Pictures has emerged as India’s first Interactive Hindi Movie Channelwhich is all set to strengthen its programming line-up.It has acquired rightsfrom Sony Pictures to air 40 Hollywood films dubbed in Hindi and bringing the Asli Desi flavour with ‘Hollywood Sundays’ at 12:00pm, starting March 2, 2014.
With an exhaustive movie line-up of famous Hollywood films dubbed in Hindi, & Pictures is all set to bring freshness in movie viewing. This extensivelist of films includes action, action-comedy, rom-coms, horror and animated movies.The month of March will see a mix ofaction and action-comedy which include movies such as Hancock, Karate Kid (1984), The Adventures of Tintin, Resident Evil and Terminator Salvation.
Commenting on the programming line-up, Mr. Akash Chawla, ZEEL Marketing Head, National Channels says, “& Pictures programming line-up caters to the progressive Indian mind-set rooted with traditions. With ‘Hollywood Sundays’ we are offering our viewers the world class experience of Hollywood movies in their comfort zone of Hindi Cinema. Sunday afternoons are usually family time spent together watching television, hence it was the ideal time to showcase Hollywood Sundays”
Apart from bringing Hollywood Sundays to its viewers, & Pictures offer a robust programming line-up which includes ‘Pictures @ 8’ and Comedy kaSiyapaa. ‘Pictures @ 8’ will see popular Hindi movies that have been recently released. It will showcase films that have been accepted and admired by the audiences. With the release of Total Siyapaa around the corner, & Pictures – the co-producer of the movie is all set to bring a comedy film festival called ‘Comedy ka Siyapaa’. Thisweek-long movie festival will begin from Monday, March 3, 2014 at 2:00pm and will include a comedy riot of movies such as All the Best, Andaz Apna Apna, Double Dhamaal, Apna Sapna Money Money and DeewaneHuyePaagal.
Hollywood movies will be promoted on social media through a contest which will invite entries for viewers to send Hindi movie names for the Hollywood movies.Twitter hastag: #hollywoodsundays; SMS: AND<space>movie_name_in_hindi<space>your_name and send to 57575.
Catch the exciting line-up of movies throughout the week as it offers an all dayfare for everyone in the family. So grab your bowl of popcorn and enjoy fully loaded Hollywood entertainment in ‘aslidesi’ flavour with Hancock airing on Sunday, March 2, 2014 on & Pictures
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
