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Genesis Burson-Marsteller and WordsWork Announce Strategic Partnership
New Delhi:- Genesis Burson-Marsteller (GBM), leader in integrated communications, specializing in public relations, public affairs, crisis communications and digital marketing, today announced its strategic partnership with WordsWork, a young specialty communications advisory firm. Headquartered in New Delhi, WordsWork will now become one of the preferred partner’s in Genesis Burson-Marsteller’s integrated communications and public relations services.
This partnership illustrates GB-M’s commitment to strengthening its expertise in the Sports and Luxury sectors. Both companies will now combine their individual strengths of in-depth knowledge, network and experience to offer a compelling solution to existing and upcoming sports and luxury clients in India.
Speaking on the occasion, Prema Sagar, Principal & Founder of Genesis Burson-Marsteller said, “It’s a delight to be working with a young and dynamic firm that defines itself so well in the sports and luxury communications space. The segment is niche and growing, and our joint focus will be to leverage their expertise with the scale of execution and pan-India network that Genesis Burson-Marsteller can provide. This partnership is mutually beneficial and both Genesis B-M and WordsWork’s clients can take advantage of our collective expertise and creative capabilities.”
Commenting on the development, Neha Mathur Rastogi, Founder, WordsWork said “We are very proud to be chosen as preferred partners of one of India’s most respected strategic integrated communication consultancies. Together with Genesis B-M’s global resources and our shared passion for the art of communication, we will bring reach, scale, and a wide range of integrated services for our clients adding much needed value to these sunrise sectors.”
Founded by Neha Mathur Rastogi in 2009, WordsWork has over the years specialized in sports and lifestyle & luxury sectors, providing a full range of communication services with an emphasis on public relations, content marketing and event management. Key clients to showcase this strength include IWC Watches, FIH (International Hockey Federation); Laureus World Sports foundation among many others.
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Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
