News Broadcasting
Game of Tunes The Revolution Begins!
MUMBAI: Music has always been an integral part of our lives, be it iPods, mobile phones, radio or even laptops…music always follows wherever we go! Giving fans an exciting new experience, Viacom 18 and Vh1 is all set to launch a rhythm based mobile game for its fans, one of the first for any music channel in the country. Available on Apple and Android phones and tablets, the gaming app which will be launched earlier next year will feature fresh, never heard before pieces of music that would play in the background and add power to the game. Making their fans an integral part in the development of this new app, Vh1 will be conducting a contest – ‘Game of Tunes’.
The leading English music channel is calling out to some of the most talented independent DJs and musicians in the country who have worked on some original compositions in the electronic music genre, to be a part of this app. From all entries received, some artists and independent musicians will be selected to be a part of the game. Their music will power the game and the best bit; they will retain all rights to their music and will be credited for the same. The selected contestant’s original piece of music featured in the game would reach out to all gamers across the globe. Starting from November 23rd 2013, the ‘Game of Tunes’ will run for a 14 days, after which all the entries will be evaluated and the winners will be intimated for the further proceedings.
Commenting on this innovative initiative, Rajneel Kumar – VP & Business Head- Digital Media, Viacom18 says, “This platform is to bring out fresh talent in the country and give them a chance to showcase their work. The gaming app being developed would attract a lot of audience across the world and the music would play a very crucial role in bringing the game alive. We really look forward to collaborating with some of the most talented musicians in India on this innovative project.”
So if you love music and are also a gaming freak then here is your chance…be a part of the contest and showcase your talent to the world. Your music would then be just a click away!
– Log on to http://www.vh1.in/gameoftunes and participate!
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
