Music and Youth
Gaana’s Republic Day Campaign Celebrates India’s Diverse Musical Roots
New Delhi: On the occasion of India’s 71st Republic Day, the country’s favorite music streaming app, Gaana offers every Indian the opportunity to rediscover and celebrate his roots with its campaign- ‘Discover India on Gaana’. The app has reimagined the Indian National song ‘Vande Mataram’ and will host curated playlists that commemorate India’s diversity and the vibrant mix of musical ethnicities that the country offers.
The 50+ curated playlists curated by destinations would enable music-lovers to enjoy popular native melodies from a region along with rich media cards featuring trivia about the origin of these tunes, popular genres & artists and much more. That way, users can discover and celebrate the classical essence of India by snacking on its indigenous tunes with a simple tap – exclusively on Gaana.
As a part of the campaign, Gaana also looks to uphold India’s cultural diversity by giving a native earthen twist to the one song that epitomizes India’s true glory- The Indian National Song. Gaana’s original reimagination of the National Song involves nine emerging singers- Amrita Nayak, Diya Ghosh, Subhechha Mohanty, Simran Sehgal, Aswin Ram, Jishan Ali Thobani, Ashish Patil, Sandesh Motwani, Antareep Hazarika and Illiyana Gogoi, who come from the length and breadth of the country to bring the flavor of their own roots into the talismanic song.
Prashan Agarwal, CEO – Gaana said, “In a world more divided than ever, as the largest music app, we felt it is upon us to revive our collective sense of camaraderie. Music is one of the few strains of humanity that has the sublime power to cut across cultures, faiths, and borders to evoke our shared sense of culture, folklore, and music. To that effect, we have curated playlists that bring out the flavor of our music and our people as we tip our hats to one of the greatest songs that celebrates our spirit of unity. This Republic Day, we invite every Indian to discover and celebrate the music of our nation – only on Gaana.”
With the campaign, Gaana plans to celebrate India’s heterogeneity while invoking the sense of fraternity that binds the nation and its different cultures with the same thread.
Experience the diverse aura of India’s music exclusively on Gaana.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
