Music and Youth
Gaana throws up ‘Yodlee Challenge’, video garners 50 mn impressions
MUMBAI: As a part of The Glad and The Sad of Kishore campaign, Times Internet’s music streaming app Gaana launched ‘Yodlee challenge’ on 31 July that has gone viral as many reputed singers & Kishore Da fans are challenging their friends and loved ones to Yodlee like Kishore , yesterday #YodleeLikeKishore was trending on twitter for six hours.
4 August marks the 88th birthday of legendary singer and actor of Indian cinema Kishore Kumar. Popularly known as “Kishore da”, the iconic singer had the ability to give a musical meaning to all human emotions, and therefore has stayed at the pinnacle of musical feats in Indian popular culture across time.To commemorate Kishore Da and his contribution to Indian Music & Bollywood industry, Gaana launched a campaign called – ‘The Glad and The Sad of Kishore Kumar’.
This campaign is Gaana’s endeavour to get all Kishore Da fans to celebrate life through his music which he left as tribute to Indian cinema. Kishore has the audience encapsulated with a song for every occasion and every phase, and this tribute is only a fitting display of love and respect to the legend.
On Web/App:
We’ve created a special occasion page that showcases the best of his music highlighting two themes: ‘The Glad’- the entertaining, the jovial and upbeat Kishore and ‘The Sad’- the solitary, heartbroken, comforter Kishore.
Landing Page: https://gaana.com/occasion/thegladthesadofkishore
On Social Media: #YodleeLikeKishore
Since Kishore Kumar was extremely popular for his unique Yodeling style, we took ‘The Glad’ aspect of the campaign ahead and launched the #YodleeLikeKishore Challenge. We went all-out to challenge artists like Meet Bros, Shaan, Armaan Malik, Darshan Rawal, Shivani Kyshap, Asees Kaur and more to #YodleeLikeKishore which they gladly accepted and went a further notch to challenged their friends in turn.
The challenge was launched on our social media channels and the audience responded so enthusiastically that it went to on #1 trending spot on Twitter for six hours. The campaign reached out to seven million people on Twitter garnering 50 million impressions for the hashtag-trend in total.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
