Applications
Gaana.com introduces developer API program for music apps
NEW DELHI: Gaana.com, India’s largest online music broadcasting service with over 7.5 million unique visitors a month, is launching Gaana Developers’ Platform for budding entrepreneurs to develop innovative music apps. The apps will provide the consumers a more enriching music experience apart from generating revenue for the developers. Interested developers can visit developer.gaana.com for more information.
Gaana.com, a product of Times Internet (TIL), country’s largest digital network, will ensure that the developers need not worry about complex content licensing agreements or acquiring new users, as all of this will be handled by Gaana.
Via APIs, Gaana will offer developers access to its 3 million+ song catalog and its users. Developers who join the program will be highlighted on Gaana, giving direct exposure of its userbase to newly built applications. Gaana expects programmers to build innovative music apps that uses the platform’s catalog and technology, and believes that the platform will become the hub for innovation in online music apps, creating new ways for users to consume and discover their music experience.
Speaking about this, Pawan Agarwal, Head of Gaana, said, “Gaana is a dream platform for music lovers and we hope that app developers will also benefit immensely from the association with our brand.”
As a platform, along with access to APIs, Gaana will help promote new applications via custom campaigns and featured position on Gaana. The platform will also help these apps to be promoted on Social Media as well as the TIL network. These apps will be well integrated into the mobile apps of Gaana.
Gaana has been privately developing the ecosystem with a few existing apps. Singalong, developed by Karaoke Garage, is a karaoke app, which has seen immense success on Gaana platform, and has helped Karaoke Garage reach more than 5 lakh visitors and more than 7.5 lakh song plays across multiple languages like Hindi, English, Kannada, Tamil, Bengali and Telugu.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
