Non-Fiction
FremantleMedia’s ‘Ella the Eelephant’ now available across Disney Junior channel Latin America
MUMBAI: FremantleMedia Kids & Family Entertainment today announced that the preschool show, Ella the Elephant, has been sold to Disney Junior Channel Latin America. Having already sold to 23 children’s TV platforms in more than 50 territories,Disney Junior Channel Latin America is the latest network to fall for the adorable elephant with a charmingpersonality.
Ella the Elephant is an animated preschool series about an adventurous elephant and her magic hat. The series is based on the popular books by Carmela and Steve D’Amico and follows the adventures of Ella, the little elephant with a giant heart. Ella loves to play and explore Elephant Islands with her friends Tiki, Frankie and Belinda, but sometimes their adventures create challenges along the way. Luckily through a combination of imagination and “hat magic,” Ella is able to transform her hat into numerous objects that can come to her aid.
“With its upbeat tone and expression of positive values, Ella the Elephant is sure to be a great addition to children’s programming across Latin America,” said Sheila Aguirre, Senior Vice President, Sales and Development Latin America, Caribbean and Hispanic USA, FremantleMedia International. “While we have had success with shows such as Merlin and My Babysitter’s A Vampire on Disney XD Latin America, we’re excited to have a show like Ella that’s filled with great messages for preschoolers find a home on Disney Junior Channel Latin America.”
In addition to the upcoming premiere in Latin America, Ella the Elephant will launch on Disney Junior in the U.S. this spring. The show also premiered on TVO, Knowledge Networkand Tele-Quebec in Canada and Tiji in Franceandis also currently airing in Poland where it performs well amongst girls aged 4-9, with an average share of 16.4%. Additional territories expected to begin airing Ella the Elephant during the first half of 2014 include Finland (MTV3 Juniori), Norway (TV2), Australia (ABC), Spain (Clan) and Singapore (Okto), with additional territories to follow later in the year.
Ella the Elephant is an animated series produced in CGI against 2D backgrounds by DHX Media in association with TVO Kids and FremantleMedia Kids & Family Entertainment. DHX Media has international distribution rights in Canada, USA, Middle East and India, with FremantleMedia Kids & Family Entertainment handling the rest of the world. DHX Media and FremantleMedia Kids & Family Entertainment are also currently exploring multiple opportunities for consumer products programs including toys and apparel.
Visit FremantleMedia at NATPE 2014 at Fontainebleau Resort in Miami, Tresor Tower, Suite 2-3003 from January 27 – 29.
MUMBAI: Dharma Cornerstone Agency is turning the page. The talent venture created by Karan Johar’s Dharma Productions and Bunty Sajdeh’s Cornerstone Sport and Entertainment is being reshaped as both partners head in different directions, according to media reports.
What began as a bid to bring top-tier celebrity representation under one roof is now winding down its joint structure. With each company pursuing its own strategy in a fast-evolving talent industry, the partnership has reached its final chapter.
Reports suggest that Dharma is buying out Cornerstone’s 45 percent stake in the LLP. Once the transition is complete, Dharma is expected to hold full ownership and steer the operation entirely on its own.
The move comes at a time when celebrity and creator management is splintering into more specialised, independent models. Agencies are sharpening their focus as the entertainment economy grows more crowded and competitive.
DCA has represented a starry roster featuring Tiger Shroff, Ananya Panday, Janhvi Kapoor, Tripti Dimri, Aditya Roy Kapur, Neha Kakkar and Jubin Nautiyal, along with rising names including Ibrahim Ali Khan and Shanaya Kapoor. As the curtain falls on the joint venture, both Dharma and Cornerstone are expected to manage their talent stables separately.
The industry will watch closely as the two now script their next acts.
