Fiction
FremantleMedia increases global production footprint with a new spanish office
MUMBAI: FremantleMedia, one of the largest creators, producers and distributors of television brands in the world, is continuing to grow its global production business by opening a new Spanish office in Madrid and appointing Nathalie Garcia as Chief Executive Officer. Reporting directly to FremantleMedia’s Chief Executive Officer, Cecile Frot-Coutaz, Garcia will be charged with the strategic vision and overall management of the business, as well as developing and producing programming for broadcasters in the market.
FremantleMedia’s Chief Executive Officer, Cecile Frot-Coutaz says: “Having a presence in Spain is an important step in FremantleMedia’s growth strategy for southern Europe. Nathalie’s impressive track record in understanding the Iberian television market and her expertise working with key broadcasters to develop successful originations and local format productions will be invaluable in helping us to gain a foothold in this market, as we seek to broaden our global presence further.”
Nathalie Garcia says: “FremantleMedia has a worldwide reputation as a high quality television producer with an international network of production offices that feed and supply one another. I’m very much looking forward to working with such a global business, helping to build FremantleMedia Espa?a’s operation. I can’t wait to work with local broadcasters on FremantleMedia’s impressive catalogue of brands like Family Feud, Got Talent, The X Factor, Idols and The Price is Right in order to build a 360 degree business that encompasses television and digital.”
Garcia joins FremantleMedia from Plural Entertainment where she was CEO for Spain and Portugal. She is credited with restructuring the business to bring it more in line with market conditions, securing long-term production commitments like Hermano Mayor (Spanish adaptation of french format Le Grand Fr?re) and boosting the novelas production with both original developments and adaptations of formats such as Belmonte (based on Telemundo´s Herederos del Monte).
Before Plural, Garcia was CEO of Notro TV, part of the Vertice 360 Group. Within two years, the company was positioned as one of the main players in Spain, developing local productions including Doctor Mateo – a highly successful local version of the UK series, Doc Martin. As SVP Distribution and Production for Sony Pictures Television International, Garcia opened Sony´s office in the territory, leading the company for 10 years, and launched the production business, getting two series commissioned, including Spain’s first local drama in HD, based up on the Argentinian format Los Simuladores. She began her television career with Telemadrid, negotiating film buying from large multinational companies.
Garcia joins FremantleMedia in March.
Fiction
Banijay merges with All3Media in $6.65 billion deal
Marco Bassetti will lead the combined company as CEO
PARIS: Six years after acquiring Endemol Shine at the height of the pandemic, Banijay has struck again. The European production heavyweight is merging with All3Media in a deal that will create a television titan with $6.65 billion in revenue and redraw the contours of a fast-consolidating market.
The combined company will trade under the Banijay name and be owned 50 per cent each by Banijay Group and RedBird IMI, which acquired All3Media in 2024. The transaction is expected to close by autumn, subject to regulatory approvals.
Banijay Entertainment CEO Marco Bassetti, will take the top job at the enlarged group. All3Media CEO Jane Turton becomes deputy CEO. RedBird IMI CEO Jeff Zucker will serve as chairman.
The logic is scale. Broadcasters are commissioning less, streamers are tightening budgets and global buyers are fewer but bigger. Against that backdrop, heft matters. The merged entity will generate roughly $6.65 billion in revenues based on 2024 figures, giving it sharper elbows in rights negotiations and deeper pockets for franchise-building.
“Entrepreneurialism, ambition and creativity” remain core to Banijay’s DNA, Bassetti said, flagging plans to invest more heavily in new intellectual property, live events and emerging platforms. Turton struck a similarly bullish note, pointing to All3Media’s journey from a 2003 start-up to a global supplier of hit formats and high-end drama.
Between them, the two groups control a formidable slate. Banijay’s catalogue spans MasterChef, Big Brother, Survivor, Black Mirror, Peaky Blinders and Deal or No Deal. All3Media’s labels include Studio Lambert, producer of The Traitors and Squid Game: The Challenge; Two Brothers, behind The Tourist; and Neal Street, currently producing the forthcoming Beatles biopics directed by Sam Mendes for Sony.
The back catalogue is equally muscular. Banijay Rights holds some 220,000 hours, while All3Media International adds around 35,000 hours, forming one of the industry’s largest libraries.
Banijay, controlled by French entrepreneur Stéphane Courbit and listed in Amsterdam, counts more than 130 production companies across 25 territories. All3Media operates over 40 labels, with strong positions in the UK, US and Germany. The enlarged group will also lean into live entertainment, building on Banijay’s Balich Wonder Studio, which produced the opening ceremony of the Milan-Cortina Winter Olympics, and the Independents.
The deal marks a shift in tone. As recently as October, Bassetti suggested that mergers and acquisitions were not a priority. But the drumbeat of consolidation has grown louder. Mediawan has moved for Peter Chernin’s North Road. David Ellison’s Paramount has agreed to a $110 billion takeover of Warner Bros, with plans to combine HBO Max and Paramount plus. ITV has explored selling its media and entertainment arm to Comcast-owned Sky, though talks have reportedly slowed.
