News Broadcasting
First ever Snow Dandiya exclusively at Snow World, Phoenix Marketcity
MUMBAI: Navratri is back here and it’s time to celebrate the joyous festival of Dandiya with gusto. To ensure that you have a memorable time, for the first time in India Snow World at Phoenix Marketcity, Kurla gives you the opportunity to play Snow Dandiya. Get ready to replace the embroidered cholis, ghagras and bandhni dupattas with stylish Parka Jackets, hoods, gloves and shoes as you move to the beats of the dhol at Phoenix Marketcity, Kurla from 5th to 15th October.
Snow World, one of the best entertainment zones at Phoenix Marketicity, Kurla that facilities ice skating, snow play area, ice slide, sledging, frozen waterfall, tunnel, igloo and many more attractions at -10 degree Celsius will now see youths and elders playing Dandiya Ras for the very first time in snow.
This innovative concept comes from one amongst reputed business tycoons of the city, the CMD of Freezing Rains at Snow World in Kurla, Mr. Rajendra Jain “I am a devotee believer of Godess MATAJI, the Snow Dandiya and Ghata Stapna is my way of paying homage to the Godess. We thought the concept of Snow Dandiya from last year. The Ice and Snow Ganpati was well received by the devotees of Lord Ganesha and thousands of devotees took the darshan of our Ice Ganesha. This Time in Navratri we have already started receiving calls from the public, enquiring about what we are up to on the festival of Navratri and seeing their excitement we have decided to sell our tickets at discounted rates to RS 800/- PER couple for enjoying Snow Dandiya along with Snow Sports at Snow World on claiming your offer on Snow World Mumbai facebook page”
Speaking about the event, Mr. Rajendra Kalkar, Senior Center Director, Phoenix Marketcity, Kurla said,” We at Phoenix Marketcity, Kurla believe in celebrating every festival in a unique and elaborate manner. This year we wanted to make Navratri special for all our customers by providing them with a one of a kind experience of Dandiya on Snow that will surely be a memorable and joyous event.” So make this festival a memorable one by playing SNOW DANDIYA at SNOW WORLD exclusively at Phoenix Marketcity, Kurla!
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
