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FEN Learning selects TO THE NEW to support its technology overhaul
New Delhi: April 26, 2016: FEN Learning, one of the world’s leading online family and teacher community has selected TO THE NEW to support its technology revamp plan across its entire business.
Primarily, TO THE NEW will help FEN Learning in revamping and migrating its web properties to a new CMS platform with an aim to provide engaging experience to its users and improve efficiency in content management. In addition, TO THE NEW will also provide social media marketing and content amplification services to support FEN’s long term marketing strategy.
Abhi Arya, President of FEN Learning says, “We compared a range of technology companies but TO THE NEW stood out for its in-depth experience in CMS ecosystem, technology upgradation and building business critical applications. Their expertise will help us rebuild a scalable and flexible infrastructure to support our future vision and deliver unparalleled customer experience.”
“We are delighted to have been selected by FEN Learning to work on this crucial initiative. In this fast paced digital world, online businesses need Agile operations to stay competitive and ahead of the curve. We are confident that we will be able to drive value for FEN Learning through our strong understanding of technology and digital marketing. We look forward to deliver our best to FEN Learning”, said Deepak Mittal, CEO of TO THE NEW.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
