Budget
ET Now decodes the most awaited #Budget2014
MUMBAI: As The Modi Government gears up to present its first Union Budget, India’s No.1 Business News Channel ET NOW is set to launch a power packed line up of shows. ET NOW will be kicking off its special two-week long comprehensive programming from June 30, 7:30 pm. Over 10 special shows will be aired in the run up to the Big Budget that will cover not just key sectoral expectations but also the economic imperatives of this Make-or-Break exercise. Given the significance of this budget, ET NOW has aptly used the tagline ‘The Big Reset’ for its entire budget programming.
MK Anand, Managing Director and CEO, Times Television Network said, “This is the new government’s maiden budget and ET NOW will bring together leading experts across different fields in India, think-tanks, global investors and the country’s best editorial minds to decipher and analyse the Union Budget 2014. Through our shows, we aim to reach out to every Indian from industrialists to the common man by providing a detailed coverage on the run up to the Budget and the Budget Day.”
R.Sridharan, Managing Editor, ET NOW said “We have the most powerful line up of seasoned experts in the business. ET NOW will also have the most viewer-friendly screen and the fastest flashes. Our programming line-up caters every key stakeholder in the economy ranging from the CEO to the retail investor. The viewers’ overwhelming response to our Budget 2013 programming is a vindication of the tremendous value that our content delivers.”
Jatin Bhatt, CMO – TIMES NOW, ET NOW &ZoOm, said, “With all eyes on the much-anticipated Budget from the Modi Government, ET NOW has put together an extensive programming line-up that will give audiences a holistic view on the Indian economy and the impact it will have after the Union Budget 2014 is announced. For a channel like ours, Union Budget is an opportunity to present the most engaging and eclectic content that builds credibility among our existing viewers and helps generating new audiences.
ET NOW’s Budget programming will be led by India’s most respected economist- SwaminathanAiyar, who is also the channel’s Consulting Editor. Apart from SwaminathanAiyar, other prominent economists like BibekDebroy and MythiliBhusnurmath will be commenting exclusively on ET NOW.
The key shows are as follows:
Budget 2014:The Politics of Budget
Budget 2014 will be the budget presented by the new government in power. ET NOW’s Policy Editor SupriyaShrinate to quiz the biggest political commentators on the politics that will be at play for Budget 2014
Date: 30th June, 7.30 pm
Budget 2014:Cracking the Tax Code
Panel Discussion will focus on the key taxation issues in the run up to Budget 2014. Some of the biggest tax experts and lawyers will be analysing the likely tax reforms and their impact on corporate India and the taxpayer.
Date: 1st July, 7:30 pm
Budget 2014: The Global View
The show to decode the game changing reforms that could change market sentiment and attract foreign money, the expectations of the investors. Catch top Global Fund Managers and Market experts share their budget expectations exclusively on ET NOW.
Date: 2nd July, 7:30 pm
Budget 2014: The Market Makers Budget Special
Stocks Editor Nikunj Dalmia to interview big market voices on market expectations from Budget and stocks and sectors to watch out for.
Date: 3rd July, 7:30 pm
Budget 2014: Macroscope
A discussion programme anchored by MythiliBhusnurmath that gives a view of the macroeconomic imperatives faced by the government, and how the Budget is likely to address them.
Date: 4th July, 7:30 pm
Budget 2014: What Markets Want
Nikunj Dalmia to interview (3-person panel) with three of the biggest market voices analysing the market expectations from Budget 2014
Date: 7th July, 7:30 pm
Budget 2014: Rail Budget
The NarendraModi-led NDA government will announce its maiden Railway Budget in Parliament. Just as the General Budget, the Rail Bugdet is also keenly watched by experts and the country as a whole. Watch the extensive coverage of the Budget only on ET Now with eminent experts from various fields
Date: 8th July, 11:00 am
Budget 2014: Budget & India Inc
A panel discussion anchored by ET NOW’s National Editor Sandeep Gurumurthi. It will bring together the top names from corporate India to talk about how the Budget can spur growth, and give an impetus to the reform process. India Inc’s biggest CEOs will share their wishlist.
Time: 7:30 pm
Budget 2014: Eco Survey 2014
A detailed coverage of annual document of the Ministry of Finance, In the Economic Survey programming ET NOW will speak to experts about the developments in the Indian economy over the previous 12 months and will also analyse the reforms roadmap of the govt.
Date: 9th July; 11:00 am
Budget 2014: An Agenda for the FM
The biggest Macro-minds and economists come together to present an Agenda for the FM. Catch ET NOW’s Budget Think Tank: SwaminathanAiyar, BibekDebroyand Punita Kumar Sinha present an Agenda for the FM.This show will be anchored by ET NOW’s Policy Editor SupriyaShrinate.
Time: 6:30 pm
Budget Day programming
The Budget Day will have budget special programming all through the day with ET NOW’s best line of experts comprising CEO’s, Economists, Market Experts and Foreign investors.
Stay Tuned to ET NOW all this Budget season for the most credible and accurate analysis of Budget 2014.
MUMBAI: Anuj Singhal, managing editor at CNBC- AWAAZ and CNBC BAJAR, operates at the sharp end of India’s business news ecosystem. With over two decades in business journalism, he has earned credibility for decoding policy, markets and macro trends for millions of Hindi-speaking investors. Equal parts newsroom leader and market analyst, he shapes editorial direction while anchoring flagship shows that break down the economy, politics and corporate India in real time.
Known for cutting through jargon and hype, Singhal blends data, discipline and clarity — a mix that has made him one of the most trusted voices in Hindi business news.
In this interaction, he discusses the Union Budget, trade deals, newsroom strategy and what truly moves markets and ratings.
• What was the single most market-moving announcement in this Budget, and why?
The most market-moving element was the clear commitment to fiscal consolidation without compromising capex. The glide path on fiscal deficit reassured bond markets and foreign investors, while sustained public investment kept growth expectations intact. That balance removed a big overhang for both equities and debt.
• Do you see this Budget as growth-oriented, fiscally cautious, or politically calibrated?
This Budget is growth-led but fiscally disciplined. It avoids overt populism, stays within macro guardrails, and prioritises medium-term competitiveness over short-term optics. Politically, it is restrained; economically, it is deliberate. The message is clear: stability over spectacle.
• How is CNBC-AWAAZ programming different, especially in decoding trade deal impact?
CNBC-AWAAZ goes beyond headline reaction. We translate policy into portfolio impact — sector by sector, stock by stock.
On trade agreements, our focus is on:
-Earnings visibility
-Export competitiveness
-Currency implications
-Margin sustainability
We don’t treat trade deals as political milestones. We decode them as profit-and-loss events for corporate India and map them to FY earnings trajectories.
• Which sectors look like clear winners and laggards over the next 12–18 months?
The next 12–18 months favour sectors aligned with structural spending and supply-side strengthening.
– Clear beneficiaries:
Capital goods and infrastructure
Manufacturing linked to export chains and PLI ecosystems
Power, defence, and logistics
– Relative laggards:
Consumption segments dependent on immediate demand revival
Businesses facing margin pressure from global volatility or pricing power erosion
This is not a momentum-driven market environment. It is execution-driven. Balance-sheet strength and order visibility will matter more than narrative.
• One headline to sum up this Budget 2026 for India Inc?
“Steady Hands, Long-Term Vision: A Budget That Rewards Discipline Over Drama”.
• What editorial filters do you apply before calling something ‘market-positive’ or ‘negative’?
We apply three structured filters:
– First: Earnings translation — does this materially change earnings visibility or cash flow outlook?
– Second: Time horizon — is the impact immediate, cyclical, or structural?
– Third: Valuation context — good news priced in or not.
If a policy doesn’t move earnings or risk perception, we don’t oversell it.
• How has business news consumption changed around big policy events?**
There has been a clear behavioural shift. They’re less interested in what was said, more in what it means for their money. There’s also a clear shift toward second-screen consumption, with digital platforms complementing live TV. The audience seeks sharper accountability. Viewers no longer accept broad optimism or pessimism — they want frameworks, numbers, and sector mapping.
• CNBC-AWAAZ decisively outperformed on Budget Day. What editorial and distribution choices mattered most?
Three deliberate strategic choices:
– Preparation depth:
We build scenarios months in advance — deficit ranges, sectoral incentives, tax calibrations — so we’re ready with analysis the moment numbers are announced.
– Language of impact:
We translate macro policy into investor-friendly Hindi without diluting complexity. That bridges accessibility and sophistication.
– Integrated distribution:
Television, YouTube, and digital platforms operate as one editorial grid, not parallel silos. This ensures continuity of narrative.We stayed analytical while others stayed reactive.
• How different is your YouTube audience from your TV audience?
The behavioural differences are subtle but important. TV audiences prioritise authority, structured debate, and context. YouTube audiences want speed, clarity, and actionable insights — often sharper, sometimes more opinionated. However, both share one expectation: accuracy. The format evolves; the trust benchmark does not.
• How do you retain viewers after the budget speech ends?
By shifting from announcements to implications.Retention comes from shifting the narrative from announcement to implication. We break down sectoral breakouts, stock-level impact, and what to do next. The speech is just the trigger; analysis is the destination.
• Is Budget Day your biggest traffic day?
It is one of the biggest — but more importantly, it is among the deepest in engagement. Viewers spend longer durations, revisit segments, and seek follow-up programming. That indicates behavioural trust, not just traffic.
• What’s the first thing you personally track on Budget Day — the speech or the markets?
The markets. They’re the fastest truth-teller. The speech explains intent; markets reveal interpretation.
• Your personal Budget-day ritual?
Early morning prep, minimal distractions, and once the speech begins, complete immersion. For me, Budget Day is less about reaction and more about reading between the lines.
• What drove your Budget-day ratings dominance, and how are Budget and trade deals shaping markets now?
Our dominance came from credibility, consistency, and clarity.
As for markets, both the Budget and recent trade deals are reinforcing a narrative of policy stability and global integration, which supports valuations even amid global volatility.
For Singhal, the market is the final judge. Policies can promise and speeches can persuade, but prices reveal what investors truly believe. As India’s investor class grows more informed and more demanding, business journalism is shifting from commentary to calibration. The premium is on clarity, context and credibility. In a landscape flooded with noise, the real edge lies in interpretation. In the end, the markets listen to numbers, not narratives , and Singhal’s craft is helping viewers tell the difference.
