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ET NOW completes 10 successful years of business news leadership

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MUMBAI: ET NOW, India’s leading English Business news channel announced its successful completion of 10 years today. Committed to the nation’s development with a dedicated purpose of helping Indians Rise with India, ET NOW has earned credibility by constantly raising the bar in ensuring its viewers are informed about India’s growth trajectory. Personifying its brand ethos, ET NOW also announced a new primetime band ‘Rise with India Primetime’, a new programming schedule starting from June 24, 5pm -7pm on weekdays.

Recording many firsts, exclusives and path breaking initiatives, ET NOW over the years has truly become the choice of country’s top policy-makers, corporates and viewers. Changing the business news paradigm, ET NOW has journeyed to become the market leader championing the India’s growth story and rallying efforts to this with its diverse and rich content. Tackling legacy players in the category, ET NOW emerged as the market leader in the very second year since its inception, leading superior coverage on important news events, exclusive interactions and introducing content formats never seen on business news channels. Topping viewership charts for the most crucial and keenly watched events of the year, Interim Budget 2019 and Lok Sabha 2019 election results, ET NOW has been successful in delivering the most comprehensive news reportage to the viewers. ET NOW cornered a market share of 73% in the all India market (Source: BARC 22+ AB, 1mn+ cities, 24 Hours on February 1st) on Budget Day and reiterated the success on election week with a market share of 46 % (Source: BARC| 22+ AB| All India 1mn+| Wk 21’19| All Days; 24 Hrs) and continued to lead with a 52% market share on the counting day (BARC| 22+ AB| All India 1mn+| 23rd May’19| 08:00-17:00hrs).

Commenting on the milestone, MK Anand, MD & CEO, Times Network said, “As we celebrate our 10th birthday, we look forward to reinforcing our position as the torchbearer of India’s growth story and the platform that will help every Indian Rise with India.”   

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Nikunj Dalmia, Managing Editor, ET NOW added, “ET NOW has seen a spectacular journey in the past 10 years. With Rise with India, ET NOW has opened opportunities and possibilities for the discerning Indian to be a part of the country’s growth. From being a hardcore business channel to now serving holistic business news to the nation at large, we have come a long way. With powerful and impactful content and a strong editorial team, ET NOW is set to further raise the bar for the English business news category.”

Through the repositioning to Rise with India in 2017, ET NOW has sharply differentiated itself placing India’s development at the core of its purpose with pioneering content offering. Curating a series of programs and events that goes beyond business to focus on socio – economic development of the country, India Development Debate – the channel’s flagship show focuses on bringing change and finding solutions to social and economic developmental issues; Shows rooted with global voices  – bringing the biggest voices first, ET NOW presents a global perspectives on the markets, industry or policy through eminent figures like Warren Buffett & Jeff Bezos; Jan Nivesh – the largest investor outreach program globally; ‘Leaders of Tomorrow’ Conclave and Awards – India’s biggest platform for SMEs; India Economic Conclave – a flagship platform that foster meaningful dialogue between global & Indian policy makers & industry leaders on key issues related to growth; Digital India Summit – a summit concurrent with the Government’s Digital India initiative that focuses on the unwavering agenda to empower and transform India into a digital empowered economy.

Introducing ‘Rise with India Primetime’, a 2-hour programming wheel from 5:00 pm – 7:00 pm on weekdays, ET NOW through its 2 popular shows The Money Show and StartUp Central will have exhaustive emphasis on ‘India & You’.

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The Money Show in its new avatar is an hour-long 3-segment show, that will air from 5pm – 6pm on Weekdays. Bringing a 360-degree view on financial matters, the show will have elements including 'The Money Show Gyaan' aimed at educating o viewer, ‘ASK THE MONEY SHOW’, an interactive segment that will involve viewers calling in live on the show and asking topic related questions to financial expert of the day, 'Meet your fund Manager’, where inspiring growth stories of Indians at home & abroad be shared and ‘The Money Show DIY’ which will help viewers become more independent amongst. The Money Show is India’s only personal finance show that helps viewers take the right decision and advices to make the apt choice when it comes to personal finance. Brining the voices from that industry that matters, ET NOW simplifies financial jargons like loans, insurance, MFs, tax, real estate and busts the myths around personal finance choices.

StartUp Central, India's first and only daily show focused on startups, technology and entrepreneurship. In its new avatar, Startup Central will bring the champions in the startup space who truly represents the Rise with India stories. The show will also help budding entrepreneurs to realize their dreams of making it big in India’s thriving startup community. The show will air on weekdays from 6:00 pm to 7:00 pm.

 

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News Broadcasting

Induction cooktop demand spikes 30× amid LPG supply concerns

Supply worries linked to West Asia tensions push households and restaurants to turn to electric cooking alternatives

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MUMBAI: As geopolitical tensions in West Asia ripple through global energy supply chains, the familiar blue flame in Indian kitchens is facing an unexpected challenger: electricity.

What began as concerns over the availability of liquefied petroleum gas (LPG) has quickly evolved into a technology-driven shift in cooking habits. Households across India are increasingly turning to induction cooktops and other electric appliances, initially as a backup but now, for many, a necessity.

A sudden surge in demand

Recent data from quick-commerce and grocery platform BigBasket highlights the scale of the shift. According to Seshu Kumar Tirumala, the company’s chief buying and merchandising officer, demand for induction cooktops has risen dramatically.

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“Induction cooktops have seen a significant surge in demand, recording a fivefold jump on 10 March and a thirtyfold spike on 11 March,” Tirumala said.

The increase stands out sharply when compared with broader kitchen appliance trends. Most appliance categories are growing within 10 per cent of their typical demand levels, while induction cooktops have witnessed explosive growth as households rush to secure an alternative cooking option.

Major e-commerce platforms including Amazon and Flipkart have reported rising searches and orders for induction stoves. Quick-commerce apps such as Blinkit and Zepto have also witnessed stock shortages in major metropolitan areas including Delhi, Mumbai and Bengaluru.

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What was once considered a convenient appliance for hostels, small kitchens or occasional use has suddenly become an essential addition in many homes.

A crisis thousands of miles away

The trigger for this shift lies far beyond India’s kitchens.

Escalating conflict in the Middle East has disrupted shipping routes through the Strait of Hormuz, one of the world’s most critical energy corridors. Nearly 85 to 90 per cent of India’s LPG imports pass through this narrow waterway, making the country particularly vulnerable to supply disruptions.

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The ripple effects have been swift.

India currently meets roughly 60 per cent of its LPG demand through imports, and tightening global supply has already begun to affect domestic availability and prices.

Earlier this month, the price of domestic LPG cylinders increased by Rs 60, while commercial cylinders rose by more than Rs 114.

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To discourage panic buying and hoarding, the government has also extended the mandatory waiting period between domestic refill bookings from 21 days to 25 days.

Restaurants feel the pressure

The strain is not limited to households. Restaurants, hotels and roadside eateries are also grappling with supply constraints as commercial LPG availability tightens under restrictions imposed through the Essential Commodities Act.

In cities such as Bengaluru and Chennai, restaurant associations report that commercial LPG availability has dropped by as much as 75 per cent, forcing many establishments to rethink their kitchen operations.

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Some restaurants have reduced menu offerings, while others are rapidly installing high-efficiency induction systems, creating hybrid kitchens where electricity now shares the workload with gas.

For smaller eateries and roadside dhabas, the shift is less about sustainability and more about survival.

A potential structural shift

The government has maintained that there is no nationwide LPG crisis and has directed refineries to increase production to stabilise supply.

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Nevertheless, the developments of March 2026 may already be triggering a longer-term behavioural shift.

For decades, LPG has been the backbone of cooking in Indian households. However, recent disruptions have highlighted the risks of relying on a single fuel source.

Increasingly, households appear to be hedging against uncertainty by adopting electric cooking options to guard against price volatility and delivery delays.

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If the current trend continues, the induction cooktop, once viewed as a niche appliance, could emerge as a quiet symbol of India’s evolving kitchen economy.

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