News Broadcasting
Ek Paudha Zindagi Ke Liye – An Initiative By News Nation Network
World Environment Day is the most renowned day for environmental action.
News Nation Network has always been committed to issues which matter to larger sections of society. Its dissemination of news is non-3opinionated, unbiased and covers the ground realitiesof diverse India.
In pursuance of its ideology of journalism for the society,News Nation Network started its campaign “Ek Paudha Zindagi Ke Liye” on World Environment Day, The day that is all about engaging governments, businesses, celebrities, and citizens to focus their efforts on a pressing environmental issue.
News Nation Network started this activity with an aim ofpresenting a better environment for the next generation by contributing to the Green Drive of the country, fighting against air pollution, global warming, and climate change.
Speaking on behalf of News Nation Network, Mr. Bhuwan Bhatt – CBO, News Nation Network said, trees are one of the most effective ways to reduce carbon footprint from the atmosphere and rejuvenate it with rich oxygen. There is an urgent need to plant more trees to save mother nature.“Ek Paudha Zindagi Ke Liye”is our little step towards this noble cause.
“Ek Paudha Zindagi Ke Liye” received huge participation from ordinary citizens to bureaucrats, political leaders, and celebrities. The activity saw enthusiastic participation from all. It has been able to influence more than 1.70 Lacs homes though this initiative.
The activity was well appreciated by celebs like, Shilpa Shetty, Sonali Bendre, Suniel Shetty, Manoj Tiwari etc.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
