News Broadcasting
Dutch brand consultancy Brand Dialogue forays into Indian Market
New Delhi : Brand Dialogue, a European brand communications company headquartered in Amsterdam has announced its entry into the Indian Market.
The Dutch company under its umbrella has a group of specialist agencies namely Fabrique, Globrands, THEY and Yellow Dress Retail. Being a multi-disciplinary, working with leading Dutch design firms Brand Dialogue thereby offers collective strength in – visual branding, internet and digital, advertising, naming, retail, packaging, product design, brand strategy and project management.
Announcing this, Willem Woudenberg, CEO Brand Dialogue said that, "For a small country like the Netherlands India is an important international market. As a brand communications and design consultancy, we see huge potential in India in this space. Considering the country's richness and diversity of culture, we can assist brands in simplifying complexity; thereby, moving with the theme 'Simple Solutions, Bright Design'. Entering India with the steadfast support of The Netherlands Consulate in Mumbai and the Netherlands Embassy in Delhi, we are encouraged towards strengthening the ties between India and The Netherlands in the space of design and brand communications."
Commencing operations with Mumbai, Brand Dialogue next eyes New Delhi and the 'Silicon Valley of India', Bangalore. The company is also open to the idea of having a tie-up with creative agencies based in India looking for global partnerships to widen their stance.
"At Brand Dialogue, our mission is to help our clients in strengthening their positioning, identity and communication, so as to present a more positive picture to their target audience and in due course improve their results. We do this in various ways, depending on what is required. It always involves a robust analysis and focused advice, which we like to carry through creatively, in concrete project plans" added Willem.
Swearing by Brand Dialogue's credibility, some of its long term list of clients includes prominent brands like Metro India (retail/packaging), Delhi Airport (positioning, branding), Heineken International (corporate branding), Rabobank (branding) City of Amsterdam (city branding), Philips (naming/labeling, annual report), Rijksmuseum (recent website), Business World India (branding, advertising), among others.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
