Kids
Disney’s Stay Fit Initiative makes a splash across Schools’ in India
The Walt Disney Company believes in filling kids’ lives with hope and imagination through the magic of storytelling. As a part of our healthy living initiative, we, at Disney, have identified fitness as one of the key themes and want to propagate the idea ‘Staying Fit can be fun’ amongst kids.
Mickey Mouse and Minnie Mouse are leading this ‘Stay Fit’ activity by teaching children various fun-filled, easy-to-follow dance steps. We have screened a ‘dance along’ Mickey and Minnie video, demonstrating the specially choreographed dance routine which the kids can watch, follow and perform together with their friends. With a little help from choreographer Dhiraj have put together 9 simple signature dance steps on a special foot-tapping song which are fun and easy and will help strengthen the young muscles; paving way for a healthy future
We are taking this initiative to 3000+ schools; reaching out to 1.2+ million kids across the cities of Mumbai, Delhi and Bangalore, and its a unique activity not done before!
Devika Prabhu, Executive Director and Head – Product, Media Networks, Disney India was quoted saying, “At Disney, we are consistently working towards creating interesting engagement opportunities that can fill the kids’ lives with fun, laughter and optimism. Celebrating Mickey’s 90th Anniversary this year, we embarked on a unique initiative to propagate the idea that ‘Staying Fit can be fun’. We are thrilled with the response we have received from kids, their families and their teachers so far; and we hope they will spread the fun so we have many more kids and families joining Mickey and Minnie as they dance their way into fitness.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
