News Broadcasting
Discovery Science to have a contemporary & fresh look
Mumbai, June 21, 2013: Discovery Science, India’s only 24-hour channel dedicated to making science programming relevant, accessible and entertaining, will adorn a contemporary and fresh look from July 1, 2013. Besides launching a new vibrant logo, MORPHY, Discovery Science will present a younger on-air packaging along with the launch of multiple programme series that push the boundaries of human imagination.
Announcing the refresh, Rahul Johri, senior vice president and general manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said, “Discovery Science has gone beyond the imagination to explore the unknown and present the greatest discoveries, inventions and scientific breakthroughs in a relatable format. With the refreshed look and a vibrant new logo, Discovery Science begins a new journey of making science even more entertaining and popular. It will add dimension to the engaging programing by introducing ground-breaking mega series.”
Discovery Science continues to examine the impact of science and technology on our everyday lives. Discovery Science, a leader in the search for answers to the questions that have eluded everyone for centuries and reveal life’s greatest mysteries and smallest wonders, from uncovering lost worlds to exploring the latest in scientific discoveries, will build on the same image and offer amazing programs for the viewers.
Upsizing the overall entertainment quotient, Discovery Science will not only be offering premiere series like Master Of The Universe: Stephen Hawking, 100 Things That Will Change Your Life, Beautiful Minds but also bring new seasons of popular shows like How It’s Made, When We Left Earth, Through The Wormhole, Science Of War – Anthology On Weapons’ Shows.
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
