Kids
Discovery kids in association with WWF-INDIA organises Wild Wisdom Quiz 2014
NEW DELHI: Discovery Kids partnered with WWF–India to host this years’ Wild Wisdom Quiz, Asia’s largest wildlife quiz for children. An annual event by WWF-India, the quiz aims to increase environmental awareness in India through various themes associated with conservation. The quiz is supported by the Ministry of Environment, Forests and Climate Change (MoEF & CC), Central Board of Secondary Education (CBSE), and powered by Perfetti-Mentos and Canon Pixma.
Discovery Kids & WWF-India’s Wild Wisdom Quiz 2014 was conducted across 30 cities in India. Over 12,000 students from 425 schools participated in the quiz. Each city level winning team (30 teams) will now compete in the National Finale to be held at the WWF Auditorium, New Delhi on 1 October during Wildlife Week. The top 3 teams will win a trip to Adventure Nation’s Camp Tusker near Rajaji National Park, in the Shivalik Hills. The finale will be broadcast on Discovery Kids, the most distinguished television brand offering learning based entertainment.
Announcing the association, Rahul Johri, Executive Vice-President and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, said, “Discovery Kids stimulates learning and imagination of children through its programmes and its on-ground initiatives such as Wild Wisdom Quiz 2014. The nationwide quiz aims to create a strong connect amongst students towards nature and wildlife.Such initiatives help children in understanding the fragility of our natural environment and the importance of its protection.”
Ravi Singh, CEO, WWF-India said, “WWF-India is pleased to partner with Discovery Kids to host Wild Wisdom 2014. The quiz is one of its kind in the realm of wildlife and conservation and has in the last six years built a large constituency of children who are now more connected to the natural world. The quiz goes beyond being just a competition and stokes children’s sense of wonder towards nature. The overwhelming response from schools, teachers and children alike, over the last few years has made the Wild Wisdom Quiz a success and we believe that we will be able to take this quiz to an increasing number of schools and children every year, helping create future conservationists who will take the mission forward.”
Discovery Kids & WWF-India’s Wild Wisdom Quiz focused on ‘Forest Biodiversity’ as the theme for 2014. The quiz reached out to more than 15,000 schools and invited participation from children at various levels – Middle School level (Classes 6-8); Junior School quiz (Classes 3-5) and online version for High School students (Classes 9-12).
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
