News Broadcasting
Discovery Kids celebrates its birthday with children across India
New Delhi: This August, Discovery Kids celebrates its first anniversary in India and invites all its young viewers to celebrate their birthday together with their favourite characters. Ten lucky children across India have won an exclusive birthday bash organised by Discovery Kids.
The ten winners were selected from thousands of entries that the channel received for its first birthday contest. Discovery Kids invited children born in the month of August, between the ages of four and eleven years, to send in their details and get a chance to win a birthday bash which will be fully managed by the channel.
Discovery Kids will organise fun-filled birthday parties in multiple cities including Delhi, Mumbai, Jalandhar, Agra, Lucknow, Bangalore and Madurai. To create an out-of-the-world experience, Discovery Kids will bring along its most popular characters, interactive activities, games and puzzles with a combination of dance and music, to make it a memorable celebration for the kids.
Rahul Johri, Senior VP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, said, "The overwhelming response from pan-India to Discovery Kids birthday contest is a testimony of the channel's increasing popularity around the country. We are excited to celebrate Discovery Kids' first birthday with children and build a stronger affinity with our young viewers."
In its first year, Discovery Kids has offered thrilling experiences, nurtured curiosity and ignited the imagination of millions of children in India. The channel has made a remarkable connect with iconic combination of entertainment and intellectually stimulating content.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
