News Broadcasting
DDB Mudra Mumbai and Adventure 18 urge Corporate India to step Outdoors
MUMBAI: Corporate India is overworked and exhausted. While the rest of the world works 50 to 60 hours a week, corporate India clocks in 80 hours. Their lives revolve around their desks, and their time away from work is the time they spend playing solitaire or browsing the internet.
DDB Mudra Mumbai and Adventure 18 saw this as an opportunity to urge corporate India to get away from their dreary workstations and step out and have an adventure. Apart from this, the other challenge faced by the team was execute the campaign in a cost-effective way.
The team used a surprisingly overlooked, yet effective medium of communication – Window Washers, to do the job.
Window Washers, dressed up in adventure gear, were sent down office buildings located across the city of Mumbai. In a sight worth a watch, mountaineers, rock climbers and para gliders descended on to buildings across the city.
The result was overwhelming. There were a few who were scared, some were amused, but everyone took note of the men in adventure gear. And when the window washers had the attention of the office they revealed their message: “Don’t you wish you were outdoors?” The message continued to give the website address of Adventure 18.
Speaking on this activity, Louella Rebello, Executive Creative Director, DDB Mudra Mumbai, said, “Sometimes you are at work, you look out of the window and wish you could be in the great outdoors instead. We decided to actually put a guy out there telling you to do just that. Adventure 18 was a great partner in making this happen.'”
Adding to this, Mohit Oberoi, Owner, Adventure 18, said, “It’s a great concept. More importantly, it’s brought attention to what we do and stand for as a company. That is to give people an unforgettable experience of the outdoors”
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
