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DataWeave partners with Capillary Technologies
MUMBAI: DataWeave, an emerging technology company that provides competitive intelligence to brands and retailers, today announced a strategic partnership with Capillary Technologies. DataWeave will offer its competitive intelligence products to Capillary Technologies clients.
Commenting on the agreement, Karthik Bettadapura, Co-Founder and CEO, DataWeave said, “Competitive intelligence is emerging as an important tool for brands & retailers. Capillary Technologies is a global leader in providing valuable insights to enterprise customers and this partnership will help us take our state-of-the-art solutions to existing and new customers of Capillary to enhance their ROI. The tie-up with Capillary is another step towards expanding the reach of our competitive intelligence solutions.”
Aneesh Reddy, Co-Founder & CEO, Capillary Technologies, said
“We are delighted to partner with DataWeave; their diverse product portfolio will help us offer our customers more resourceful and dynamic solutions. We are pioneering the Omni-channel engagement and commerce solution ecosystem for retailer / brands across Asian Market. While our MartJack platform aligns with digital commerce ambitions, DataWeave will enable our marquee customers to take decisions on product pricing, promotions, assortments and placements confidently. We are extremely enthusiastic on taking DataWeave to our clienteles as it will add significant value to our customers”
DataWeave’s range of products deliver real-time actionable insights to retailers and brands. The Retail Intelligence platform provides Pricing and Assortment Intelligence, thereby facilitating data driven decision making through competitive pricing, assortments and promotions. The Brand Analytics platform helps brands in Price Monitoring, provides Seller Analytics and helps to understand momentum of products across brands.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
