GECs
Code Red to present a special series ‘Talaash’
MUMBAI: Folklore and urban legends have, over the years, impacted human behavior and played a critical role in shaping our belief in the existence of the paranormal. While to many these folklores are figments of imagination, most urban legends stem out of human frailties. After successfully tackling various topics like suicide, violence against women and children, and entrapment, COLORS’ solution-driven show, Code Red will now throw light on some of the most popular paranormal occurrence in the country and narrate the untold story behind every supernatural incidence through a brand new series titled Talaash. To take viewers through tales that have influenced their mindsets, COLORS has roped in Anita Hassanandani and Shaleen Malhotra. Produced by A Lost Boy Productions, Code Red’s Talaash series will narrate urban legends and popular ‘hearsay’ that have impacted the society and will go on-air starting 20th April, 2015 at 10:30 PM on COLORS.
Speaking about the launch of the new series, Manisha Sharma, Programming Head – Colors said, “Through Code Red, we have sensitized viewers about issues that impact society based on human frailties while empowering them to deal with inner and outer demons. Through the initial episodes on Code Red, we have created a ray of hope to viewers who might have been on the verge of giving up. After Umeed, Awaaz and Chakravyuh, we are now announcing the Talaash series – which brings to light stories that set beliefs in society. Our aim is to bust popular myths that have been passed along generations, forming opinions and set patterns in people. As another aspect of human frailty comes forward, we hope to inform viewers about the existence of certain paranormal energies around us.”
Commenting on the series, producer Vikas Gupta from A Lost Boy Productions said, “There are stories of oddities and abnormalities which have, over the years, become legends. Code Red’s Talaash series promises to create an engaging proposition for viewers while building empathy for the wandering spirits along with the underlying message of hope.”
Code Red Talaash touches upon the unknown and the reasons why these paranormal energies exist while building empathy for them in the minds of the viewers. The series highlights the lasting impact that injustice has had on the minds of those offended. Very often, the impact affects that soul of the person wronged; much after the person is deceased. An unusual yet humane way of addressing the unknown, Code Red Talaash aims at demystifying popular myths and urban legends that have been passed along generations.
Commenting her association with the show as an enabler of change, Anita Hassanandani says, “We are often told by our friends and family members to not go to a particular place owing to some unkown energies that might have existed there, making us form superstitions in our mind. These beliefs are then passed on to our acquaintances and then take the shape of an urban legend that the society blindly accepts without questioning its authenticity. Code Red’s Talaash series investigates these superstitions and strives to create a sense of relatability in the minds of viewers for the unknown phenomenon which have shrouded their judgments and set beliefs.”
Adding further, Shaleen Malhotra comments, “The concept of Code Red’s Talaash series is very intriguing and different. It is not a horror show; in fact, it talks about incidents that we have all heard of and adds an emotional quotient to it – making us empathize with these supernatural elements.”
Some of the tales that will be revealed on Code Red’s Talaash during the course of the show include an autorickshaw story based in Mumbai’s suburb of Borivali, a legend about a water-well in Rajasthan, and even the true story behind the ‘unsafe’ claim for Delhi’s Cantonment Road. Television’s well-known faces such as Asha Negi, Shilpa Saklani, Suhasini Mulay, Sana Amin Shaikh among others will play key roles seen during the course of the show on Code Red Talaash.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
