GECs
CNN-IBN stays No.1 in prime time, 10th week in a row
CNN-IBN, the challenger brand in the English news space is fast moving towards poll position not just in the much-coveted prime time but also across the day. The latest TAM report indicates that CNN-IBN has maintained a leadership position across all the markets in primetime 10 weeks in a in a row and has ratings at par with NDTV 24×7 through the day
As per the latest TAM report (Week 22, May 28 – June 3, 2006) available, CNN-IBN leads with a market share of 15%. The channel retains its leadership position 10th week in a row on primetime band between 7:00pm and 12:00pm.
Source – TAM, Target Audience – C&S All 4+ All SECs
MARKETS: All English Speaking Markets
Week 22, May 28 – June 3, 2006
Day part Channel Channel share
1900 – 2400 CNN-IBN 0.15
NDTV 24×7 0.14
0700 – 2400 CNN-IBN 0.16
NDTV 24×7 0.16
“It is a moment of pride for all of us since we’ve achieved this when we are still nine days away from being six months on air. It’s the commitment to good journalism that will always count, and that’s where we always try to measure ourselves against. So while we quietly celebrate, we need to keep striving to take the process of newsgathering a step higher.” said Rajdeep Sardesai, Editor-in-chief, CNN-IBN
About CNN-IBN
TV18 and Time Warner have joined hands to bring CNN-IBN, India’s first and very own world-class English news channel, headed by one of the most credible faces of news journalism, Rajdeep Sardesai. CNN-IBN brings news as well as feature programs. With editorial and network resources across every nook and corner of India and the globe, CNN-IBN is committed to bring to the discerning Indian viewer only the best of television journalism.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
