News Broadcasting
CNBCTV18.com and CNBC-TV18 announce an innovative digital-first web series—Disruptors
MUMBAI: CNBCTV18.com, the premium financial news digital platform, and CNBC-TV18, India’s No. 1 business news channel, are gearing up to launch their new digital series ‘Disruptors’ on November 8, 2018. The unique web series—a collaborative effort between the TV channel and the digital platform—will uncover the successful strategies deployed by innovative brands such as Bagrry's, Raw Pressery, Big Basket and more to understand how they reshaped their industries and created a niche of their own. The upcoming offering will be first aired on CNBCTV18.com, followed by its launch on CNBC-TV18.
The 12-part web series will feature up and coming brands that have disrupted existing industries or created new ones by adopting novel technologies and unconventional strategies to propel their businesses forward; delivering high-value to their consumers. Each episode will feature a detailed conversation with successful companies and individuals who have changed the face of the Indian marketplace.
Commenting on the launch, Managing Editor, CNBC-TV18, Shereen Bhan, said, “At CNBC-TV18, our effort has been to focus on market transitions and the entrepreneurs who have made the most of these opportunities. On the Disruptors, we attempt to put the spotlight on companies who are creating new categories in the market or disrupting existing ones by creating differentiated brands. On the show, you will see a diverse range of businesses with a special emphasis on the new homegrown B2C brands. Disruptors will reveal the basis of the resilience of these brands and what the future holds for them.”
On being the first digital property, Binoy Prabhakar, Editor, CNBCTV18.com said, “We created CNBCTV18.com for the globally-minded, influential and aspirational who typically embrace change and look to stay ahead by learning from the prescience and habits of pioneers. We are thrilled to unveil Disruptors, our latest effort to deliver on that promise. It is a series that takes a deep look at how a bunch of sharp entrepreneurs and their companies saw the corners before their competitors and changed the rules of the game. Disruptors will provide a sharp vision of the future of these business categories and how these companies themselves will tackle change.”
From a business perspective, Ranjita Sehgal, Business Head, CNBCTV18.com, stated, "Disruptors is a digital-first series from the stable of CNBC-TV18. The IP rests across digital, social media and TV. The content length varies as per the platform, hence, shorter versions for digital, and longer versions for linear consumption. Partnering brands greatly benefit with this association as it gives them a 360-degree presence to reach out to their audience. CNBC-TV18 will create many such multi-format IPs in the future."
The Disruptor series has partnered with Courtyard by Marriott for its launch. “Courtyard by Marriott sees our next generation of guests as trailblazers, who define success as being one’s best self and following their dreams. Everything we do at our hotels supports our guests as they pursue their passions. The partnership with CNBC-TV18’s Disruptors is an extension of Courtyard’s brand beliefs and demonstrates our continued support of passionate and ambitious minds,” said Shuping Liang, Director, Brand and Marketing Asia Pacific, Marriott International.
Sponsored by Courtyard by Marriott, the first episode of ‘Disruptors’ will be unveiled on November 8, 2018.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
