News Broadcasting
CNBC awaaz’s Peheredaar now in a changed avatar
MUMBAI: In today’s world, consumerism is seasoned in every aspect of modern life. Corporate and brands have to adapt to this new reality where consumer is really the king. CNBC AWAAZ is changing the avatar of their very popular program ‘Pehredaar’, which has over the years given a new impetus to consumer activism.
Pehredaar to start the new season and will be joined by 3 main regulators of the country who have been entrusted with the responsibility to ensure that consumers should not be taken for a ride. The show will be joined by Competition Commission of India’s Chairman Mr. Ashok Chawala, Telecom Regulatory Authority of India’s Chairman Mr. Rahul Khullar and Reserve Bank of India’s Deputy Governor Mr. K C Chakrabarty.
The objective is to reach a conclusion about the consumer’s well-being and what more is needed to be done in the country, to ensure a fair play in the crowded marketplace. Pehredaar will set an Agenda for an empowered consumer.
Commenting on the re-launch, Sanjay Pugalia, Editor-in-chief, CNBC AWAAZ said “A show like Pehredaar has gained widespread acceptance in its very successful existence till date. It is a unique offering in the consumer grievance space. It gives us a great sense of fulfillment and pride to re-launch it in a strong new avatar. Pehredaar now will see the show much sharper, to represent consumer rights better- which is what our country needs with consumer protection and representation going through an identity crisis of sorts.”
Priyanka Sambhav, Anchor, Pehredaar said “We realized that companies operating here are taking the consumers for a ride. With Pehredaar, we set out to change this imbalance and ensured that consumers’ voice is heard and issues they face get resolved. With the new innings we intend to take Pehredaar to the next level with expanding the reach and making it more effective.”
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
