DTH
CASBAA India Forum 2015: New Era, New Opportunities
Mumbai: CASBAA’s annual stop in the South Asian sub-continent will bring together a host of local and international speakers at the India Forum 2015 on Monday, March 23 at Shangri-La’s Eros Hotel in New Delhi.
“Reflecting India’s continued importance and influence in the Asia Pacific region, CASBAA’s annual overview of this vibrant broadcasting market attracts the very best speakers from within the country and around the world,” said CASBAA CEO Christopher Slaughter. “As the television industry continues to evolve not only in India but across the globe, it truly feels as if we have entered into a new era of broadcasting and this forum is dedicated to the exploration of the vast opportunities now available to industry stakeholders.”
“New Era, New Opportunities,” this year’s theme for the CASBAA India Forum 2015, captures the essence of television in the country. Spurred by the plan to digitize the cable television sector, the Indian TV industry has been invigorated with the promise of increased transparency, pay revenues and access to content.
However, after the first two phases of digitisation, digital rollout seems to have plateaued. Has over-regulation taken the sheen off digitisation or are there other activities taking place that are not plainly evident? And, are stakeholders finally ready to iron out their differences for the greater common good?
CASBAA has assembled a diverse roster of expert speakers to debate this issue along with a variety of other important topics paving the way for India’s continued growth such as audience measurement, media regulations, advertising, new technology, satellite spectrum and much more.
Among the industry experts expected to attend this year are Raghav Bahl (MD, Quintillion Media), Paul Brown-Kenyon (CEO, MEASAT), Prashant Butani (Senior Analyst, NSR), Nicholas Daly (MD, Eutelsat), Partho Dasgupta (CEO, BARC), Tony D’silva (CEO & MD, Media, Hinduja Group), Vynsley Fernandes (CEO, Castle Media), Smita Jha (Leader, Entertainment and Media, PwC India), Rajiv Khattar (President – South Asia, ABS), L.V. Krishnan (CEO, TAM Media Research (India)), Deepak Mathur (SVP Commercial, Asia-Pacific and Middle East, SES), Harit Nagpal (CEO & MD, Tata Sky), Sushruta Samanta (Business Head, Asia Pacific, International Business, Zee Entertainment), Adil Zainulbhai (Chairman, Nerwork18 & Board Member, RIL) and many others. This year, corporate partners for the CASBAA India Forum 2015 include Supporting Sponsor SES and Sponsors Eutelsat, MEASAT and TMT Law Practice.
For more information about the CASBAA India Forum 2015 and to register for tickets,
please visit http://www.casbaa.com/events/events-calendar/details/505-casbaa-india-forum-2015.
DTH
Prasar Bharati’s WAVES earns Rs 2.9 crore in first year
Platform scales content, users but monetisation gaps limit revenue growth.
MUMBAI: Big waves, small ripples at least for now. When Prasar Bharati launched its OTT platform WAVES at the 55th International Film Festival of India in November 2024, it pitched a bold vision: a homegrown rival to global and domestic streaming giants, blending video, audio, gaming and commerce into a single digital ecosystem. Five months into FY2024–25, however, the platform’s revenue stands at just Rs 2.90 crore, a figure that underscores the gap between ambition and monetisation.
On paper, WAVES looks anything but modest. The platform has ingested 13,608 titles, totalling 9,495 hours of content, with over 13,000 titles already live. It has streamed more than 575 live events from the Mahakumbh Amrit Snan and the 76th Republic Day parade to the Hockey India League, Kabaddi World Cup and Mann Ki Baat while offering 74 live TV channels and 12 radio channels. With over 10 lakh registered users and more than 200 content partners onboarded, the scale resembles that of a fully operational streaming service rather than a pilot project.
The architecture supporting this scale is equally robust. Built under Prasar Bharati’s Central Archives vertical, WAVES runs on a cloud-based infrastructure with DRM, encryption and an integrated analytics dashboard. It includes dedicated units for content ingestion, quality control, publishing, graphics, marketing and billing, and is distributed across platforms such as OTTplay, Tata Play and BSNL. The offering extends beyond video to include audio-on-demand, e-games and even e-commerce via ONDC integration.
Yet, the numbers reveal a core disconnect. Despite its scale, WAVES generated just Rs 2.90 crore in a market where India’s OTT industry crossed Rs 23,000 crore in 2024. A key bottleneck lies in monetisation infrastructure: subscriptions cannot currently be purchased within the app and must be completed via an external website. In a mobile-first country where over 95 per cent of OTT consumption happens on smartphones, this extra step creates friction that most users are unlikely to overcome.
Ironically, content is not the problem, it is the platform’s biggest strength. Prasar Bharati holds one of the world’s richest broadcast archives, including 45,154 hours of digitised Akashvani programming and 35,723 hours from Doordarshan. For WAVES alone, over 3,800 hours of archival content have been made OTT-ready, including classics such as Ramayan and Shaktimaan, alongside rare cultural recordings and historical broadcasts.
There are early signs that this library holds commercial potential. Revenue from archival content licensing rose sharply to Rs 3.38 crore in FY24, up from Rs 67 lakh the previous year. Meanwhile, free digital platforms continue to drive massive reach, the PB Archives Youtube channel clocked 119.78 million views and added 4,02,000 subscribers in FY2024–25, crossing 1.7 million in total, while DD News has over 5.84 million subscribers.
That, however, presents a strategic dilemma. While free distribution builds scale, it also conditions audiences to expect content at zero cost making it harder to transition to paid models. WAVES, designed as a hybrid AVOD-SVOD platform with advertising and subscription layers, is yet to fully crack this balance.
The broader challenge is not technological but strategic. In an ecosystem dominated by platforms offering seamless payments, aggressive pricing and high-budget originals, WAVES is still bridging the gap between being a content repository and a commercially viable product.
For now, the platform reflects both promise and paradox. It has the scale, the content and the infrastructure but until monetisation catches up, WAVES remains less a revenue engine and more a digital showcase of what India’s public broadcaster could become.
