DTH
CASBAA India Forum 2014 Indian Content: Going Global?
MUMBAI: CASBAA’s annual India Forum will take place on Wednesday, March 5, 2014 at the Shangri-La New Delhi where an international and local roster of high-level speakers will explore the Indian cable and broadcasting markets in the context of the global economy and challenging regulatory regimes.
“With over 146 million non-terrestrial TV connections in the country representing a 92 per cent reach of the population and multichannel TV accounting for nearly 90 per cent of TV advertising, India continues to be one of the most important markets in the Asia Pacific,” said Christopher Slaughter, CEO, CASBAA. “But to be truly successful nowadays, it takes more than doing well in your own back yard. This year’s forum will explore what it takes to be factor on the global stage.”
Bringing their unparalleled knowledge and experience, thought-leaders representing the many facets of the broadcasting industry will participate in a variety of keynotes, panel discussions and conversations to explore the India market. Confirmed guests for 2014, up to now, include Dr. Rahul Khullar (Chairman, TRAI), Terry Bleakley (Regional VP, Asia Pacific Sales, Intelsat), Paul Brown-Kenyon (CEO, MEASAT), Thomas Choi (CEO, Asia Broadcast Satellite), Jawahar Goel (MD, Dish TV), Punit Goenka (MD & CEO, Zee Entertainment), Siddharth Jain (MD, South Asia, Turner International India), Bharat Ranga (Chief Content & Creative Officer, Zee Network), Narayan Rao (Exe. Vice-Chairperson, NDTV; President, NBA), Shailesh Shah (Secretary-General, IBF) and many others.
Themed “Indian Content: Going Global?”, the forum programme will provide a platform to look inwards on issues such as the ongoing digitization of country’s cable networks and the state of the DTH industry as well as global matters including foreign direct investment and the ‘internationalisation’ of Indian content.
The CASBAA India Forum 2014 continues the Association’s mandate to inform, represent and connect its membership base with key market influencers in the multichannel TV sphere.
 |
The CASBAA India Forum 2014 recognizes Supporting Sponsor SES and Sponsors AsiaSat, Eutelsat and MEASAT for their generous participation at this year’s event.
For more information about the event, please visit http://www.casbaa.com/events/events-calendar/details/431-casbaa-india-forum-2014.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
