News Broadcasting
CareerBuilder India launches digital campaign Be the Smart Fish
NEW DELHI: CareerBuilder India, an online job portal launched its first digital campaign -‘Be the Smart Fish’ on the 4th of September, 2013. The campaign aims at building visibility for the brand, and is a novel way of looking at the increasingly cluttered job portal sector.
‘‘Be the Smart Fish’ uses an illustrated fish, the Smart Fish, and traces its journey towards a treasure chest under the ocean, essentially highlighting CareerBuilder India’s product benefits. The campaign highlights the three latest product features from CareerBuilder India, namely the HireInsider, CV@, and Profile Meter. While the HireInsider gives prospective job seekers an inside look at competition from other job seekers, CV@ is the quickest CV upload on the web& mobile, and Profile Meter helps in recommending the right kind of jobs to candidates.
The visuals are attractive with each product feature enabling the Smart Fish to reach its goal.
The campaign culminates at the ‘Home of the Smart Fish’, a microsite where visitors can get career advice, search and apply for jobs and upload their CVs. The microsite also has a personality quiz that lets users know their fish personality.
“CareerBuilder is not just a job board; we are a partner that can help build careers. The goal of the campaign is to connect with our audience at a deeper level, engage with them and educate the job seekers about the three unique product features on CareerBuilder India. Turbo chargers, sonars and other memorable elements elucidate the kind of tools that CareerBuilder provides jobs seekers to take action in their job search. Each rendition ends with the imperative “Be the Smart fish” said Premlesh Machama, MD, CareerBuilder – India.
The campaign is a direct metaphor. It equates the dynamic job ecosystem with the equally dynamic marine ecosystem. The marine ecosystem is crowded, competitive and cut-throat; mirroring that is the job ecosystem. And just as nature has provided marine life with means of survival, CareerBuilder India provides players in the job market tools and products to set them apart, enabling them to become the smart fish.
On discussing the idea behind the campaign, ‘Be the Smart Fish’ is an endearing way of communicating a serious proposition, and Machama feels that people will relate to it.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
