News Broadcasting
CareerBuilder India launches digital campaign Be the Smart Fish
NEW DELHI: CareerBuilder India, an online job portal launched its first digital campaign -‘Be the Smart Fish’ on the 4th of September, 2013. The campaign aims at building visibility for the brand, and is a novel way of looking at the increasingly cluttered job portal sector.
‘‘Be the Smart Fish’ uses an illustrated fish, the Smart Fish, and traces its journey towards a treasure chest under the ocean, essentially highlighting CareerBuilder India’s product benefits. The campaign highlights the three latest product features from CareerBuilder India, namely the HireInsider, CV@, and Profile Meter. While the HireInsider gives prospective job seekers an inside look at competition from other job seekers, CV@ is the quickest CV upload on the web& mobile, and Profile Meter helps in recommending the right kind of jobs to candidates.
The visuals are attractive with each product feature enabling the Smart Fish to reach its goal.
The campaign culminates at the ‘Home of the Smart Fish’, a microsite where visitors can get career advice, search and apply for jobs and upload their CVs. The microsite also has a personality quiz that lets users know their fish personality.
“CareerBuilder is not just a job board; we are a partner that can help build careers. The goal of the campaign is to connect with our audience at a deeper level, engage with them and educate the job seekers about the three unique product features on CareerBuilder India. Turbo chargers, sonars and other memorable elements elucidate the kind of tools that CareerBuilder provides jobs seekers to take action in their job search. Each rendition ends with the imperative “Be the Smart fish” said Premlesh Machama, MD, CareerBuilder – India.
The campaign is a direct metaphor. It equates the dynamic job ecosystem with the equally dynamic marine ecosystem. The marine ecosystem is crowded, competitive and cut-throat; mirroring that is the job ecosystem. And just as nature has provided marine life with means of survival, CareerBuilder India provides players in the job market tools and products to set them apart, enabling them to become the smart fish.
On discussing the idea behind the campaign, ‘Be the Smart Fish’ is an endearing way of communicating a serious proposition, and Machama feels that people will relate to it.
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
