People
Cafe Coffee Day ties up with ‘Dial One Aur Jeeto’
Ever wondered having a cup of coffee could actually make you a winner all the way that you can own a brand new car, a DVD player, a televisions set, diamond jewellery sets and cash prize? This dream -cum-true offer comes to you from Sahara One’s Dial One Aur Jeeto, which has tied-up with the most happening joints for coffee lovers- Café Coffee Day across19 cities, 110 outlets throughout the country.
Now just a cup of coffee could give you a chance to participate and win in India’s only live dial-in game show Dial One Aur Jeeto. All the coffee lovers can rush to the nearest Café Coffee Day outlet, have a cuppa coffee while they fill in a form and register themselves to participate in the gameshow. And who knows if you are lucky enough you could be a live participant in the most happening live dial-in gameshow Dial One Aur Jeeto, which will make you richer by merely answering simple questions asked during the show. As also it gives you a chance to meet your favourite hosts Mandira Bedi or Shekhar Suman in person.
So, what are you waiting for!! Rush to your nearest Café Coffee Day outlet grab a cup of Coffee and participate in Sahara One’s Dial One Aur Jeeto.
Dial 190-4424-9090-01 or sms 9090 to participate in Dial One Aur Jeeto 8 – 9 pm, Mondays to Thursdays only on Sahara One Television!
About Sahara One Television
Sahara TV was launched in 2000 as a 24-hour Hindi entertainment channel. On 10th October 2004, the channel became Sahara One with the launch of The First Indian Sangeet Awards held at the Royal Albert Hall, London.
Sahara One Television provides a strong mix of engrossing fiction and non-fiction entertainment and is popular for its star-studded mega events, dramas, kids’ programming, thrillers, feature films and film-based programmes, and much more. It has the distinction of launching India’s first live game show, Dial One Aur Jeeto, now in a one-hour format that receives close to two million phone calls and sms-es in a single day. Committed to bringing its viewers only the best in television entertainment, SaharaOne recently launched the mega suspense thriller – Kohinoor as well as dramas aimed at women, Woh Rehne Waali Mehlon Ki and Hare Kkaanch Ki Choodiyan and brought numerologist Sanjay Jumaani to television with a weekend show Bolein Ssitare. Other shows on Sahara One Television include Chacha Choudhary and Raat Hone Ko Hai, which bagged the award for Best Horror Show at the Indian Television Awards 2004.
With a strong focus on quality content and new and innovative programming and promotions, Sahara One Television is poised for a position of strength amongst the mainstream Hindi general entertainment channels in India. Sahara One Television is part of the umbrella brand Sahara One, whose other businesses include Sahara One Motion Pictures, which is India’s largest player in the motion pictures business. It is also poised to launch another C&S channel, Filmy, in the near future.
Media Contacts:
Sahara One
Pavan R Chawla
9819066005; 55728903; 55523364
pavan@sahara-one.com
Preeti Puri
98205-18218
preeti@tv.sahara-one.com
Percept Profile
Anita Vallala / Vivek Kotian
98192-18314 / 98203-10487
Tel: 3040 8800 / 3040 8802
anita@perceptprofile.com
vivek@perceptprofile.com
People
Saurav Maheshwari joins NDTV as CTV revenue head (N & E)
Digital sales leader to drive growth of NDTV’s connected TV business
NOIDA: NDTV has appointed Saurav Maheshwari as revenue head – CTV sales (North & East), strengthening its focus on the rapidly expanding connected TV segment.
Maheshwari joins the network after serving as sr. general manager – digital business lead at Republic World, where he spearheaded digital revenue strategy and led cross-functional teams across monetisation, ad operations and digital marketing initiatives.
In his new role at NDTV, he will be responsible for driving growth and expansion of the broadcaster’s connected TV business across North and East India. His mandate includes building strategic partnerships, accelerating revenue growth, strengthening client relationships and delivering innovative advertising solutions aligned with the evolving digital media landscape.
Sharing the news, Maheshwari described the move as an exciting new chapter in his professional journey, adding that he looks forward to creating value with the team and contributing to the development of the connected TV ecosystem. He also expressed gratitude to NDTV’s leadership for their trust and support.
Prior to Republic World, he held leadership positions including assistant general manager – business lead and regional head – north & east at Hungama Digital Media, group head – brand alliances at Shemaroo Entertainment, and sr. manager – digital sales & marketing at CNN-News18. His earlier experience spans roles at BW Businessworld, 4moles.com and Network18 Media & Investments.
With over 15 years in digital ad sales, branded content and business development, Maheshwari now steps into a role that places him at the intersection of television and digital, as NDTV sharpens its CTV revenue play in key regional markets.
