Fiction
Bomanbridge Media announces several deals at ATF
MUMBAI: Bomanbridge Media, a Singapore-based content distribution and production agency, announced multiple program deals for Asia at ATF. These deals come on the heels of the company’s recently publicized expansion to 3 countries South Korea, Mongolia and India as well as the launch of their first production, international lifestyle and cooking show Haute & Saucy with Kelly Randall Sia.
“Bomanbridge has never been stronger. We come into ATF closing several major deals in the region for hundreds of hours of programming. Additionally, with our new offices in India and Korea and soon Mongolia, we expect to have a record breaking year for sales. Producers trust us to place their programs to the best broadcasters in the region,” said Sonia Fleck, CEO of Bomanbridge Media.
Deals include:
TV3 Mediaworks, New Zealand
Titles sold: It Only Hurts When I Laugh (47 x 30), Life’s Funniest Moments (125 x 30); Hours sold: 86
TV3 Bec Tero, Thailand
Titles sold: Nutri Ventures (52 x 30) and other children’s programs; Hours sold: 39
Thai Public Broadcasting Service, Thailand
Title sold: Animal Atlas; Hours sold: 88
True Visions (Thailand)
Titles sold include: Bump, Chimp Mommy, Gadget Girlz; Pound Pups to Dog Stars and Village Vets; among others Hours sold: 63.5
KBS –Korea
Superbodies 2 x 1 hour
Fiction
Banijay merges with All3Media in $6.65 billion deal
Marco Bassetti will lead the combined company as CEO
PARIS: Six years after acquiring Endemol Shine at the height of the pandemic, Banijay has struck again. The European production heavyweight is merging with All3Media in a deal that will create a television titan with $6.65 billion in revenue and redraw the contours of a fast-consolidating market.
The combined company will trade under the Banijay name and be owned 50 per cent each by Banijay Group and RedBird IMI, which acquired All3Media in 2024. The transaction is expected to close by autumn, subject to regulatory approvals.
Banijay Entertainment CEO Marco Bassetti, will take the top job at the enlarged group. All3Media CEO Jane Turton becomes deputy CEO. RedBird IMI CEO Jeff Zucker will serve as chairman.
The logic is scale. Broadcasters are commissioning less, streamers are tightening budgets and global buyers are fewer but bigger. Against that backdrop, heft matters. The merged entity will generate roughly $6.65 billion in revenues based on 2024 figures, giving it sharper elbows in rights negotiations and deeper pockets for franchise-building.
“Entrepreneurialism, ambition and creativity” remain core to Banijay’s DNA, Bassetti said, flagging plans to invest more heavily in new intellectual property, live events and emerging platforms. Turton struck a similarly bullish note, pointing to All3Media’s journey from a 2003 start-up to a global supplier of hit formats and high-end drama.
Between them, the two groups control a formidable slate. Banijay’s catalogue spans MasterChef, Big Brother, Survivor, Black Mirror, Peaky Blinders and Deal or No Deal. All3Media’s labels include Studio Lambert, producer of The Traitors and Squid Game: The Challenge; Two Brothers, behind The Tourist; and Neal Street, currently producing the forthcoming Beatles biopics directed by Sam Mendes for Sony.
The back catalogue is equally muscular. Banijay Rights holds some 220,000 hours, while All3Media International adds around 35,000 hours, forming one of the industry’s largest libraries.
Banijay, controlled by French entrepreneur Stéphane Courbit and listed in Amsterdam, counts more than 130 production companies across 25 territories. All3Media operates over 40 labels, with strong positions in the UK, US and Germany. The enlarged group will also lean into live entertainment, building on Banijay’s Balich Wonder Studio, which produced the opening ceremony of the Milan-Cortina Winter Olympics, and the Independents.
The deal marks a shift in tone. As recently as October, Bassetti suggested that mergers and acquisitions were not a priority. But the drumbeat of consolidation has grown louder. Mediawan has moved for Peter Chernin’s North Road. David Ellison’s Paramount has agreed to a $110 billion takeover of Warner Bros, with plans to combine HBO Max and Paramount plus. ITV has explored selling its media and entertainment arm to Comcast-owned Sky, though talks have reportedly slowed.
