GECs
Bindass unveils its new series, Tere Liye Bro
MUMBAI: Bindass announces the launch of its new series titled ‘Tere Liye Bro’. The series will revolve around the exciting journey of three best friends, and the twists and turns their lives take, which make them appreciate their bond as friends much more. Co-presented by Micromax and Indian Motorcycle, and powered by Denver, the inaugural episode is slated to air on 8 December at 7pm on the linear and digital platforms concurrently.
With brand values and content that reflect the lives, dreams and aspirations of the millennial in India, bindass is constantly providing engaging entertainment with its riveting show concepts. Last year with Girl in the City (followed by The Trip and Girl In The City Chapter 2), bindass led the wave of disruption with an omni-content, multi-platform strategy to win over millennials in a rapidly evolving digital space with outstanding success. The brand just concluded its fourth series ‘Dil Buffering’ successfully which not only garnered an enviable following but also witnessed 30 million views across all platforms.
The captivating storyline of Tere Liye Bro focuses on three friends, whose bro-mance continues way past college, into their careers working world. Pulled in different directions by their careers, they still make the time to have their wild rendezvous, egged on mostly by Aniket, the most spirited of the three. He also acts as the glue that keeps them together in spite of the differences that erupt ever so often between the other two, Vineet and Farhaan. As the three ride their roller-coaster of risqué fun, a freak accident takes them by surprise, changing their lives forever. The show offers the millennial audience a slice from their own world served up with drama and intrigue that makes for compelling viewing.
Catering to both its digital and television audiences, the 10-episode series of 22 minutes each will be aired on bindass and simulcast digitally on Facebook as well as YouTube.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
