GECs
Big Magic launches ‘Big Mahotsav’ on 9 September
MUMBAI: Big Magic, the light hearted entertainment channel is adding yet another engaging and innovtive offering to its bouquet with the launch of ‘BIG Mahotsav’.
A cultural entertainment event to celebrate popular Indian festivals. Hosted by Padma Shri Awardee & popular folk singer Malini Awasthi, the launch event will celebrate the love and romance of Radha & Krishna with folk music, folklores and performances by notable devotional artists Kumar Vishu and Alok Pandey.
On the auspicious occasion of Radha Ashtami, the one hour show will be aired on 9 September at 7:30 pm with a repeat telecast on Saturday at 6 pm and Sunday at 7 pm on Big Magic.
On the launch of BIG Mahotsav, a spokesperson from Big Magic spokesperson said, “BIG Mahotsav is a one-of-a kind special event that celebrates popular Indian festivals. It will capture the authentic essence of the festival with cultural performances by acclaimed artists and folklores. The launch event based on Radha Ashtami, will be the first time that the festival will be celebrated on national television.”
A special Ras Leela act will engage viewers with a perfectly synchronized performance. ‘BIG Mahotsav’ will be a unique platform for cultural enthusiasts to come together and celebrate every occasion with much fanfare, thereby resulting in a renewed user engagement.
GECs
Zee scales syndication with global tie-ups, 350 plus channel MCN
Vertical, dubbed and audio formats boost digital reach
MUMBAI: Zee Entertainment Enterprises Ltd. is giving its content library a fresh passport. The company has stepped up its syndication push, signing global partnerships, experimenting with new-age formats and building a multi-channel network that now spans more than 350 channels.
With the newly secured MCN licence, Zee can manage, distribute and monetise content across leading digital platforms at scale, strengthening its presence in the fast-growing creator and short-form ecosystem.
To keep pace with changing viewing habits, the company is also reshaping its content into formats built for the small screen in your hand. In a tie-up with micro-drama platform Story TV, select titles are being reworked into vertical, short-duration episodes tailored for mobile-first audiences.
Beyond India, the syndication team is widening its global footprint with foreign-language dubbing and regional partnerships across Europe, Africa and Latin America, opening up fresh markets for Indian stories.
Zee is also tapping into the audio boom. It has begun licensing audio remake rights for legacy properties such as Zee Horror Show, with several more titles lined up for audio-first adaptations.
On the digital front, the company has made progress in monetising non-exclusive rights for library films, while converting select shows and movies from horizontal to vertical formats to improve discoverability on short-form platforms.
Zee Entertainment Enterprises Ltd. business head syndication Vinod Johri, said syndication has emerged as a strong growth lever for the company. He noted that the combination of a large MCN network, global partnerships and new formats such as vertical video and audio is helping build a future-ready engine that extracts more value from the content library.
Together, these moves signal a platform-agnostic approach to storytelling, as Zee repackages, localises and redistributes its IP across geographies, formats and screens, ensuring its catalogue keeps working long after the first broadcast.
