News Broadcasting
Big magic beefs up its weekday prime time programming with kis din mera viyah hovega
MUMBAI: BIG MAGIC, the flagship general entertainment channel from the Reliance Broadcast Network, is on an aggressive spree to intensify the content and programming lineup on the channel. Targeted at the 15- to 35-year-old SEC ABC females and males across Hindi-speaking markets, the adaptation of a popular Pakistani sitcom of the same name – Kis Din Mera Viyah Hovega promises to enthrall today’s progressive audiences. Produced under the banner of BIG Production, this witty sitcom is all set to premiere on BIG MAGIC on Monday, 25th November at 9.30pm.
Kis Din Mera Viyah Hovega is a situational comedy and comprises of an eclectic mix of unusual characters, a captivating storyline and rib-tickling humour. All set to add more laughter and entertainment to the lives of Indian viewers, this refreshing new offering showcases the lives of the members of the Choudhary household and their biggest fixation – marriage. All the members of the family are desperate to get married but owing to their amusing obsessions and a juxtaposition of circumstances they all land up in a hilarious mismatch. Amidst all the confusion of finding a suitable match and getting married, one question which lingers on every character’s mind is- kis din mera viyah hovega!
This character driven sitcom enjoyed immense popularity in Pakistan with 3 successful seasons. Mr. Sunil Kumaran, Business Head, Big Magic states, “With Big Magic expanding its footprint across HSMs, it is our constant endeavor to bring forth a variety of fresh and intriguing content to the viewers with every new offering. Close on the heels of our previous adaptation Nadaniyaan, we are certain that this family entertainer Kis Din Mera Viyah Hovega will attract more viewers to the channel and be a great value proposition to consumers and advertisers alike.”
Comedy being the genre that resonates well with audience across age groups, the channel acquired the rights of the sitcom Kis Din Mera Viyah Hovega after in-depth research and has adapted the same accordingly for the Indian masses. Big Magic has grown within a very short period of time to become a favorite among a larger audience beyond central India (which it was initially catering to). With its footprint expanding across HSMs, the new shows are aimed at a larger cross-section of audiences. With a larger viewer base to entertain, the channel is ensuring its programming is tailored to suit relevant entertainment penchants.
News Broadcasting
Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
