GECs
Big Magic announces its Karwa Chauth special
MUMBAI: India, a country whose unity lies in diversity is popular across the globe for celebrating colourful festivities with magnificence and pomp. With the onset of the festive celebrations, BIG MAGIC-India’s one stop destination for humour brings forth a very special programming special as part of its larger festive offering of the BIG Magic Mahotsav for Karwa Chauth, where the female actors of its shows Akbar Birbal, Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan, will be celebrating the special day in its true authentic style.
This festival is widely followed by audience across HSMS, and as a part of the larger programming strategy, BIG MAGIC will be incorporating interesting storylines in their leading shows, highlighting the real essence of this widely followed ritual – Karwa Chauth. Peppered with fun, romance, humor and entertainment this episode will attempt to create a deeper connect with the women audiences across the HSM market. Increasing the glamour and fun quotient of the each episode, newer characters with popular faces like Roshini Chopra and Giaa Manek will be seen bringing hilarity and rib tickling comedy to the shows that will leave the audience in splits!
Commenting on the special, Mr. Lavneesh Gupta, COO, Reliance Broadcast Network said, “Karwa Chauth as a festival is extremely relevant to our audiences in the HSM’s. Our festive spikes in the past whether for Eid, Teej or Janmashthami, backed by local insights have always resonated with audiences, and we are confident of this one working well too. With the two celebrity faces, we up the glamour quotient on the show, which will be served to audiences with humor. We look forward to continuing to entertain our audiences with programming that appeals to them, while giving marketers excellent properties to partner with.”
Backed by insights, a clear understanding of what audiences seek in television entertainment, and riding on the festive spirit of Karwa Chauth, BIG Magic offers this special programming layered in comedy and primed to deliver excellent results.
Some examples of festive specials in the past:
BIG Magic credits itself for authentic festive celebrations layered with comedy to ensure the content resonates excellently with its audiences, while marketers get optimal ROI for their investment. A special done for Eid and Teej on the show Akbar Birbal, saw a huge spurt in reach for the show across the HSM’s
Festive special for Janmashthami, a very key celebration in the Hindi heartland, saw all shows amalgamating to offer audiences a splendid entertainment evening converging on the show Ajab Gajab Ghar Jamai. This again delivered a spurt in reach amplified by an excellent 360 degree marketing plan, with audiences flocking to catch the special.
The festive property will see a multi-media marketing campaign come into play across television, radio and digital. Additionally, the network strength of the nation’s No.1 radio network 92.7 BIG FM and Bihar and Jharkhand’s No. 1 regional TV channel – BIG Magic Ganga, ensures partners on board the festive offerings on BIG Magic will get maximum value.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
